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This episode is the second of a three part series about the external environment. If you haven't done so already, you may want to check out Episode 7: Evaluating the External Environment, Part 1. You can find this episode on iTunes, Stitcher, TuneIn, and alanisbusinessacademy.com.
As we discussed in our last episode, the general environment includes those factors that indirectly affect all businesses. These factors include the economy, as well as technological, sociocultural, and political and legal trends. So do factors exist that perhaps affect one business and not another? To answer that question we look to the second area of external environments: the specific environment.