Why Saul Bass Logos Last 35 Years and His 6 Logo Design Rules You’re Ignoring

The Angry Designer - A Graphic Design, Brand, UX, Logo, Website Designer Podcast

Imagine if your clients kept using your logos for 35 years. Thirty. Five. Years. While most logos barely survive a decade, Saul Bass created designs so timeless they’ve outlived designers’ entire careers. How? By following six unshakable rules that most graphic designers overlook.

This week on The Angry Designer Podcast, we take you on a no-bull deep dive into the legendary Saul Bass’ approach to logo design. Forget the fluff and pretty pictures—this episode is about substance, strategy, and creating designs that actually matter.

Packed with fiery rants, actionable takeaways, and a fresh perspective on how design can solve real business problems, this episode is your blueprint to:

• Understand why Saul Bass logos were built for longevity—and yours should be too.
• Discover the 6 unshakable rules of logo design that Saul Bass mastered.
• Learn how to design with purpose, avoid trends, and create work that endures decades.

By the end of this episode, you’ll have the tools and mindset to elevate your logo game and leave your mark on the world—just like Saul Bass.

Stop designing throwaway logos. Start building 35-year icons.

🎧 Listen now and unleash your inner design legend.

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