Ep. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk

The Backbone: a journey inside finance at a startup

Etienne St-Martin, Director of Finance at Roadmunk

I chat with Etienne about:

1. His career journey from Deloitte to Freshbooks to becoming the Director of Finance at Roadmunk.
2. What Roadmunk does and what it’s all about.
3. Building a finance function and deciding what aspects to do in-house vs outsource.
4. How seasonality may affect pricing and packaging SaaS businesses that serve both the SMB and enterprise markets. Both Freshbooks and Roadmunk have free trials and a self-serve onboarding process.
5. The biggest misconception about the finance function within growth-stage software companies like Roadmunk.

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