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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have in ...
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Trends vs Fads – How to Identify and Track
Manage episode 343792012 series 3257207
Thông tin tác giả Spark Partners, Adam Hartung, and Manny Teran được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.
All strategic planning should be forward based, and thus built on trends. Scenario planning requires understanding trends, including their direction, speed of adoption and impacts. Yet, many planners struggle to know the difference between a trend and a fad. And many more don’t know how to measure trends – or track them.
This podcast describes very clearly what a trend is, and how to distinguish from a fad. It also makes clear how you would track a trend so you can use it in your strategic planning. Using examples from steel manufacturing to auto electrification and others this podcast reveals how you can observe behaviors, quantify them, and then measure them to build good scenarios that guide strategic planning and resource allocation.
Thinking points:
- Do you know the difference between a trend and a fad?
- Do you embed trends into your strategic planning?
- Do you measure the speed with which trends affect your customers’ behaviors?
- Do you know the difference between measuring trend effects and sales?
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