Nima Yassini: / CEO & Founder, New Republique / Conversion Rate Optimisation (CRO) / Data-led UX specialist / eCommerce expert / Digital Transformation advisor

The Business Wilderness - The Voice of Entrepreneurs

Nima is an experienced Chief Executive Officer with over twenty years experience working in digital marketing and advertising across the globe, holding prominent roles with multinational agencies including JWT London, BMC media and Glass Onion.

His areas of specialisation include, conversion rate optimisation (CRO), eCommerce, experimentation, digital transformation, digital strategy and user experience design.

He is currently the CEO and Founder of New Republique, an award winning experience optimisation consultancy specialising in CRO, UX and brand strategy, to dramatically improve the performance of websites, mobile and apps for brands like Kogan, Chemist Warehouse, Catch, BMW Australia, Fantastic Furniture, HSBC, Employsure, Bendigo Bank and OFX and many more.

He started New Republique in 2010 to pursue my passion for working with brands to unlock the psychology behind consumer buying behavior and using that to influence marketing strategy. His clients consistently see a conversion rate lift of anywhere between 5% and 1500%, with results usually being a lift in sales, a lift in qualified leads and sign ups, or more frequent bookings or donations.

Nima is an advocate for the constant testing and experimentation that comes with CRO and believe UX and UI design are flawed without the use of real time data.

He also believes that many companies make the mistake of spending big on driving traffic to their websites without then investing in data-led, experience optimisation strategies.

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