The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Ep. 185 Top 8 Mistakes PT Biz Owners Make
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Today we talk about the top 8 mistakes that PT Business owners make.
1) Not Having Clear Goals and Why
Where so you want to be in five years? If you don’t know where you’re going, you’ll never get there. I want to know your goals, how much money do you want to make? When do you want to retire? Who do you want to serve? What problems do you want to solve? How much time do you want to be working?
2) Making it perfect
We were trained to get A’s, but you have to shift yourself away from that student or employee mindset. Being perfect is keeping you from taking action. Take imperfect action so you can get it done. Then you can go back and make improvements. Let perfection drive your decisions but take imperfect action. Stop waiting for it to be done, just put the ball in play.
3) Making it all about you
Our egos are fragile. They try to protect themselves. You need to stop that and look outward. Drop the ego and stop trying to prove yourself. If you can create a vision bigger than yourself, then you can do incredible things. team, time treating
4) Not being in a community
You are the average of the 5 people you spend the most time with. Think about community, not competition. Who are you going to approach if you have a question or you're struggling if you don’t have a community?
5) Always focusing on getting more new patients
You need to focus on your sales process, systems and nurturing your current and former patients/clients. Client acquisition is not the only pressing issue in your business. What’s happening with the patients who are already here? Sales ins’t about being pushy, it’s about asking the right questions.
6) Stop when they feel resistance
Resistance is a sign that you need to keep moving forward! When it hurts, that means you’re growing. You just need to keep taking one step of a time to see the growth that’s around the corner.
7) Going it alone
“I’m smart enough, I can figure this out all by myself.” That’s the ego talking. Asking help is one of the bravest things you can do, and it’s just going to move you forward even faster. Don’t reinvent the wheel, make the wheel better.
8) Not working with a coach
Every successful athlete you know was coached. To get out of PT school you had many teachers, clinical instructors, and “coaches”. Why do you expect something different from business? PT school did not train you to become a successful business owner. A good coach doesn’t do things for you, they give you tools and help yo create a plan. They share their experience. The people who get the most from coaching are quick to ask questions, quick to take action, and share their wins and loses.
These are the common mistakes I see people make. But you can avoid them by knowing your why and taking your ago out of the equations. Find a group, a community, a coach to help you along the way and provide the positive mindset you need.
Go brain dump all of your ideas and then focus on the one thing that will make the biggest difference in your business.
If you're ready to take your business to 6 or even 7 figures, DM me "Platinum" to get started!
02:40 Having clear goals
06:59 Making things perfect
10:39 Making it all about you
16:34 Not being in a community
20:33 Always focusing on getting new patients
26:43 Stopping when it gets hard
30:15 Going it alone
32:33 Not working with a coach
37:58 Positive takeaways
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Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:
- Grab a free copy of my book
It’s the road map to launch, grow & scale your physical therapy business. -> Click Here
- Join our CashPT Blueprint Program and be a Case Study.
I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.
- Work with me and my team privately
If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!