Jay Hunt on Using Inbound Marketing to Build Relationships

The Digital Agency Growth Podcast

We interview a lot of inbound marketing agencies and it’s funny how few of them actually do it themselves. Today we are talking to someone who’s implemented really advanced inbound marketing processes. Episode 112 of The Digital Agency Growth Podcast is about inbound marketing services that build community and relationships!

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In this episode of The Digital Agency Growth Podcast, Jay Hunt is sharing the importance of connecting to community and actionable steps you can take right now to grow relationships with potential clients so you can focus on inbound vs outbound sales.

Jason is one of the co-founders at Merged Media. In a former life, Jason was ‘big in Japan’ as the frontman of a rock n roll band. Fast forward to 2016 and Jason founded Fresh Crowd, a local social media agency. Jason merged Fresh Crowd with CASEO in 2019 to form Merged Media. When not speaking at marketing conferences around the globe he is spending time with his wife and three kids.

In this episode, Jay Hunt and I discuss the following:

• How Jay Hunt got the passion for digital marketing through his band touring Japan with his Rock n Roll band, and why he started in social media marketing but soon merged with an SEO company.
• The importance of a lead magnet to build a know-like-trust relationship with the business to attract your ideal customer, even before they know they have a problem that you can solve.
• The power in collaborations in community and even client relations to build SEO, traction, lead generations, and more, through the lens of Jay Hunt’s new collaboration with a digital real estate magazine.
• How and when to invest in equity in your client’s companies to not only help them succeed but utilize relationships between clients and who they know to build and scale as well.

Jay Hunt has been through all the sales tiers; from selling social media strategy door to door before social media was a tapped market, to now utilizing relationships between clients and communities to grow and scale not only them, but his own companies as well.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

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