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Why Kason Olson Stopped Ignoring Website Compliance and Why You Should Too
Manage episode 419471402 series 3551549
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In this episode, we're thrilled to have Kason Olson join us. Kason is a digital marketing leader from Salt Lake City, Utah, who has triumphed over challenges such as ADD, ADHD, and dyslexia to become a beacon of inspiration in the marketing world. He currently leads digital marketing at Qubescan and is the founder of Arctic Marketing Solutions.
Highlights from the Episode:
- Introduction to Kason Olson: Dive into Kason's background and how he overcame significant challenges to excel in digital marketing.
- Milestone Model: Discover the three stages of Kason's innovative Milestone Model, designed to help businesses grow sustainably.
- Stage One: Building a strong foundation with brand design, messaging, and website optimization.
- Stage Two: Establishing trust with Google and visitors through SEO, reputation management, and compliance with WCAG and ADA standards.
- Stage Three: Scaling businesses with paid ads, email marketing, and strategic growth initiatives.
- Importance of Compliance: Learn about the significance of making websites WCAG and ADA compliant to avoid legal issues and enhance accessibility.
- Tactical Advice: Practical tips for business owners who can't afford an agency. Kason shares insights on leveraging free resources, educating oneself, and utilizing online tools for effective digital marketing.
Why You Should Listen:
- Gain actionable insights from Kason’s vast experience in digital marketing.
- Understand how to navigate the complexities of building and scaling a business online.
- Learn the importance of a holistic marketing strategy and how different channels work together.
Episode Highlights:
- Kason’s inspiring journey from overcoming learning challenges to leading successful marketing initiatives.
- The detailed breakdown of the Milestone Model and its application in real-world scenarios.
- Practical advice for business owners on where to start and how to leverage free resources for digital marketing success.
📌 Don't Miss This Episode If:
- You're a business owner looking to enhance your online presence.
- You’re interested in learning about innovative marketing strategies.
- You want to understand how to make your website more accessible and legally compliant.
Tune in now and let Kason Olson guide you through the intricacies of digital marketing, helping you pav
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Go to TheDigitalRevolutionPodcast.com to learn more!
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- What should we talk about next? Please let us know in the comments below.
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The Digital Revolution Podcast
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