Unlocking PR Potential: AI, Media, and Beyond with Shante Micah

The Digital Revolution Podcast - With Eli Adams

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Welcome to a captivating episode of the Digital Revolution Podcast, where today’s focus is on the dynamic world of public relations and its intersection with digital innovation. Host Eli Adams is thrilled to introduce Shante Micah, a seasoned PR strategist and founder of Good News.
In this deep dive, Shante shares her extensive experience and insights, exploring how PR is evolving with new technologies like AI and how it integrates with digital marketing strategies.
In this episode:
•Shante discusses the growing importance of understanding and utilizing AI in public relations to enhance media relationships and streamline processes.
•Insights into how PR and digital marketing are blending, offering businesses innovative ways to increase their visibility and credibility.
•A look into Shante’s professional journey, from early ambitions to leading a successful PR strategy firm, highlighting her pivot from traditional broadcasting to PR.
Listeners will also gain:
•Practical advice on how businesses can leverage PR for substantial visibility without the need for large agency budgets.
•Tips on creating effective media pitches and understanding the needs of journalists to maximize media opportunities.
•Strategies for utilizing PR to not just gain media placement but to genuinely engage and build lasting relationships with audiences.
Connect with Shante Micah:
•LinkedIn: https://www.linkedin.com/in/shantemicah/
•Instagram: https://higoodnews.com/
For those looking to deepen their PR knowledge, Shante’s book “PR Power Play” provides a comprehensive guide to leveraging media effectively. This episode is a must-listen for anyone interested in the cutting-edge of PR and digital marketing.
Tune in to enrich your understanding and apply these insights to your digital strategy!

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