Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Why Most People Get Sales Automation Wrong with Martin Martinez
Manage episode 348013158 series 2385502
What is marketing automation, and how can you use it to build better relationships?
On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.
Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.
IN THIS EPISODE, YOU'LL LEARN:
- What is marketing automation?
- The goal of marketing automation
- Ways automation can help build authentic customer relationships
- Best practices for marketing automation
- What marketing automation looks like for the customer
- The power of multi-channel marketing campaigns
- How to measure the performance of your marketing automations
- Engagement touchpoints: When, where, and how many
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Meetalfred.com
- Get in touch with Martin via email Martin@meetalfred.com
OUR PARTNERS:
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Get Conversion Optimization Superpowers!
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!
How Marketers Manage Visual Assets
Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
310 tập
Manage episode 348013158 series 2385502
What is marketing automation, and how can you use it to build better relationships?
On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.
Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.
IN THIS EPISODE, YOU'LL LEARN:
- What is marketing automation?
- The goal of marketing automation
- Ways automation can help build authentic customer relationships
- Best practices for marketing automation
- What marketing automation looks like for the customer
- The power of multi-channel marketing campaigns
- How to measure the performance of your marketing automations
- Engagement touchpoints: When, where, and how many
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Meetalfred.com
- Get in touch with Martin via email Martin@meetalfred.com
OUR PARTNERS:
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Get Conversion Optimization Superpowers!
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!
How Marketers Manage Visual Assets
Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
310 tập
Semua episod
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.