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Nội dung được cung cấp bởi Scalable Media Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scalable Media Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Why Most People Get Sales Automation Wrong with Martin Martinez

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Nội dung được cung cấp bởi Scalable Media Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scalable Media Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

What is marketing automation, and how can you use it to build better relationships?

On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.


Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.


IN THIS EPISODE, YOU'LL LEARN:

  • What is marketing automation?
  • The goal of marketing automation
  • Ways automation can help build authentic customer relationships
  • Best practices for marketing automation
  • What marketing automation looks like for the customer
  • The power of multi-channel marketing campaigns
  • How to measure the performance of your marketing automations
  • Engagement touchpoints: When, where, and how many

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • Meetalfred.com
  • Get in touch with Martin via email Martin@meetalfred.com

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

310 tập

Artwork
iconChia sẻ
 
Manage episode 348013158 series 2385502
Nội dung được cung cấp bởi Scalable Media Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scalable Media Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

What is marketing automation, and how can you use it to build better relationships?

On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.


Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.


IN THIS EPISODE, YOU'LL LEARN:

  • What is marketing automation?
  • The goal of marketing automation
  • Ways automation can help build authentic customer relationships
  • Best practices for marketing automation
  • What marketing automation looks like for the customer
  • The power of multi-channel marketing campaigns
  • How to measure the performance of your marketing automations
  • Engagement touchpoints: When, where, and how many

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • Meetalfred.com
  • Get in touch with Martin via email Martin@meetalfred.com

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

310 tập

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