Exploring SMS for Ecommerce Marketing

The Ecwid E-commerce Show

Join the Ecwid Ecommerce Show hosts Jesse and RichE as they chat with Ryan Wood, founder of a growth and media strategy Woodmill Strategy.

Listen to Ryan talk about the importance of a charted-out vision for your business, the difference between email and SMS marketing, chatbots, and more.

Developing a Vision for Your Business

The first thing that Ryan encourages business owners to do is to develop a vision for their business.

Growth strategies need something to anchor into. Create some targets: number of customers, how many of those customers you want to come back and make repeat purchases.

Email Marketing and SMS

With email, you can create automated sequences, such as cart abandonment emails, welcome emails, etc. SMS does pretty much all of the same things, just in a different medium.

When you look at the performance metrics between the two platforms, SMS almost always adds value in addition to email marketing.

Chatbots and SMS

SMS is on the rise, but chatbots are becoming less popular. The reason is that chatbots are dependent on third-party developers, unlike text messaging.

Benefits of SMS Marketing

With the recent iOS update, marketers no longer get open rates or click-through rates for iOS devices. That's a problem for email marketers, but it is not applicable to SMS marketing–you still get all of that data.

With SMS, people are more likely to open their texts and respond to them.

Like with email, you can build cart abandonment flows and welcome flows with SMS. But you don't have to create graphics as you do with emails.

The cost of SMS marketing can be as low as a penny per text message sent.

Follow Ryan Wood on LinkedIn: https://www.linkedin.com/in/ryan-wood-5802a258/

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