Five Simple Steps to Book a Wedding This Week

The Floral Hustle

In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.

Key Takeaways:

• Consistency is key: Jeni emphasizes the importance of showing up consistently in your floral business to drive growth and book more weddings.
• Follow up on past estimates: If you’ve put time into a consultation or estimate, don’t let it go to waste. Follow up with clients to stay top of mind and show your interest.
• Announce your availability: Create simple social media graphics to let your audience know you have availability for 2023 or 2024 weddings. Add a link to your inquiry form for easy bookings.
• Offer a special deal: Create an enticing offer like a free toss bouquet or $100 off to encourage potential clients to take action and book their wedding with you.
• Launch an a la carte flowers program: Offering streamlined, customizable packages can set you apart from competitors and attract more budget-conscious clients.
• Reach out to planners: Building relationships with wedding planners can lead to instant connections with couples actively seeking floral services.

Actionable Steps for Florists:

1. Follow Up on Past Estimates: Don’t let leads go cold. Reach out to potential clients and remind them you’re excited about their wedding.
2. Update Social Media with Availability: Use Canva to create graphics that share your availability and how clients can work with you.
3. Run a Limited-Time Offer: Encourage clients to take action by offering an incentive like a discount or free add-on.
4. Create an A La Carte Package: Offer simplified wedding flower options with clear pricing to make it easy for clients to book.
5. Connect with Wedding Planners: Send them your a la carte package or invite them to virtual coffee to build relationships and book weddings faster.

Why This Episode is a Must-Listen for Florists:

If you’ve been struggling to consistently book weddings or feel overwhelmed by marketing your floral business, this episode is for you. Jeni’s tips are simple, practical, and designed to help you implement changes immediately to see real results. Whether you’re ready to streamline your services with an a la carte floral package or simply need to start following up with leads, these strategies will move your business forward.

Call to Action:
Want to see how a successful a la carte flowers program looks in action? Visit http://greengoddessfloral.com to check out my offerings, or explore Native Poppy for more inspiration. If you’re ready to grow your florist business with a streamlined approach to wedding flowers, this minisode is a must-listen! Don’t forget to subscribe and leave a review for The Floral Hustle to stay updated on future episodes.