Episode 54: How to win at social media with Charmaine Jennings
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Forget everything you know about social media. In this chat with entrepreneur, community builder and my personal Instagram fairy god-mother - Charmaine Jennings - we discuss the "social" in social media and how to build your personal brand or your business through meaningful and dynamic strategies (you probably haven't tried before).
SKIP AHEAD:
- 03:35 - Social media as a platform for authenticity
- 06:42 - Finding your voice online
- 08:29 - “We don’t own social media”
- 10:06 - How to define “success” on social media
- 12:04 - Social media platforms keeps changing, how do we keep up?
- 13:52 - The most underrated benefit of social media
- 14:23 - A word on engagement
- 15:55 - Everyone with a social media account should do this right now!
- 16:51 - You CANNOT target everyone, you CANNOT please everyone
- 18:55 - Let’s talk about entrepreneurship
- 23:55 - Biggest lesson in business
- 25:51 - Navigating the business world in a Black body
- 28:41 - What do you want your legacy to be
- 32:54 - Two things you should be doing with your social media platform
Listen, comment and then share with a friend!
For context, this interview was conducted during the Coronavirus pandemic of 2020/1
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