David VS Goliath - Dave Garofalo - Hard Corps Marketing Show - Episode # 311

The Hard Corps Marketing Show

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!

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Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tune in to this fantastic episode.

Busted Myths:

• You cannot compete against online giants.

Takeaways:

• You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition.
• Make sure you make your customer's experience as great as possible. You want them to come back every time they need more.
• Secret shop your competitors. See why the customer wants to continue buying from you rather than your competitor.
• If you are an owner of a company, have meetings with your staff members and talk to them about ideas to make the business better.
• Be open to helping your customers every step of the way. Being there for your customers will gain trust and a permanent buyer.
• Promoting your business is important. Without promotions, social media posts, or emails your customers will forget your company. Be consistent with your promotions.

Quote of the Show:

• “You sell more, you make more, and you make the customer happy.” (13:46)

Links:

• Twitter: https://twitter.com/cigarspotlight
• LinkedIn: https://www.linkedin.com/in/david-garofalo-b6ababa/
• Website: https://www.2guyscigars.com/
• Podcast: https://podcasts.apple.com/cz/podcast/two-guys-smoke-shop-36th-anniversary-party-recap/id413869893?i=1000535867289
• Book: https://www.amazon.com/David-Goliath-Line-Promotions-Retailers/dp/1543966373

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube: https://youtu.be/zusD4SR-hE4