Go Toe to Toe with Kaleidico and Bill Rice The Lead Gen Expert Part 2

The Insurance Dudes

The World Famous Insurance Dudes chat with Bill Rice Part 2
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ABOUT BILL RICE...

Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.

"I’m the Founder/CEO of Kaleidico, a digital agency focused on lead generation. I regularly work on, write about and speak on designing lead generation systems and platforms that reliably deliver sales growth." Bill Rice

Bill's areas of expertise include designing consumer direct experiences, audience development, and sales funnel creation for consumer direct lending, legal services, and occasionally emerging technology SaaS companies, and senior living.

He brings 20+ years designing and building online consumer-direct banking and lending platforms and marketing strategies. This is a brief snapshot of this journey.

• Kaleidico v2 – In response to the financial crisis and mortgage meltdown that left all of the call center-based lenders bankrupt, they pivoted to designing and building lead generation web platforms for financial institutions, law firms, and a variety of other industries.
• Kaleidico v1 Began as icoSales the first mortgage lead management system. Competitor to Leads360 (now Velocify). This was the preferred CRM solution for IndyMac Bank, New Century, American Home Mortgage, and many other large mortgage call center operations.
• Quicken Loans – Built EquityOnline – another instant online decision, and ran National Home Equity
• DeepGreen Bank – Home Equity instant online decision and Quick Cash (sold to LightYear Capital). Collaborated with LendingTree to build their first electronic (XML) lead posting engine. Before that they faxed leads to lenders

Before his entrepreneurial days, he found his muse from going toe-to-toe with foreign intelligence services. This journey has many counterintuitive parallels to marketing.

Kaleidico helps Fortune 500, financial services, SaaS, legal, publishers, and funded startups generate engaged, responsive audiences and subscribers. Fe

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