Using neural explanations to learn how consumers make decisions, Seán Higgins, Future Proof Insights

The Irish Tech News Podcast

In this episode of the podcast we catch up with Sean Higgins, cofounder of Future Proof Insights to learn how our own bodies often tell us more about what we really think than we might realise.

About Seán Higgins:

In 2020 Seán Higgins co-founded Future Proof Insights, an insights agency that combines Consumer Research with Neuroscience to provide neural explanations for how consumers make judgements & decisions that ultimately impact behaviour. Seán is also a director of Future Proof Media, a full-service marketing agency based in Dublin.

About Future Proof Insights:

95% of brain activity is completely irrational, yet people insist on measuring effectiveness via rational approaches. Future Proof Insights' aim is to remove objectivity from the creative & design process to help brands design better consumer experiences. They achieve this through the use of a cutting-edge research platform that allows for the collection of vast quantities of bio & neuro data in parallel to provide actionable insights that can be implemented immediately.

• Website link: https://www.futureproofinsights.ie/
• Useful Information: https://www.futureproofinsights.ie/blog/
• Neuromarketing in action: https://www.youtube.com/watch?v=Ge2TSFrbk0s
• Overview Video: https://www.youtube.com/watch?v=GyzB5VSzwlw