712 - Robert Cialdini: How to use "Influence" to persuade anyone to give you anything

The James Altucher Show

Once again, we have Robert Cialdini, the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business, and psychology at Stanford University, as well as at the University of California at Santa Cruz, and also the author of the Marketing "Bible", Influence, on again to talk about the new and expanded version of the book, Influence, New and Expanded: The Psychology of Persuasion.

As an avid listeners know, I constantly quote Robert's principles of persuasion, uses them all the time for my comedy, talks, and even debates! In this episode, Robert and I broke down all his 6 principles of persuasion, and his newly added principle, Unity.

Listen and enjoy!

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• My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!
• Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.
• I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com

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Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts:

• Apple Podcasts
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Follow me on social media:

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