Manage episode 283883017 series 2812849
The messy business you started as a new entrepreneur will not be the same refined business that takes you into that 6 and 7 figure arena. Shifting and evolving your brand identity is a normal (and expected) process of scaling and growing a successful online business - even if it seems scary!
It’s time to embrace and even welcome the change that wants to happen and give yourself permission to evolve and level up your brand in an organic and natural way. Today’s amazing pioneering guest is giving tips to help you do just that!
In this episode, I am talking to Cait Scudder, a seven-figure entrepreneurial mama, and business coach who has successfully evolved her brand identity by staying true to herself and owning her narrative at every stage of her business growth. Cait is here to give us her incredible insight on how to shift your brand as your business grows, why you need to trust the unknown of entrepreneurship, how to neutralize your energy to create success despite the obstacles and problems you face in our business.
In this episode, we cover…
- Understanding the foundations of your brand identity
- Fears that come up with brand evolution
- How to welcome the identity shift that comes with change
- The importance of normalizing problems that occur in entrepreneurship
- Identifying the shifts and evolutions you have to step into to make your business sustainable
”I want you to normalize what that pioneering process is really like. And remember, leaders go first. We step into that unknown and figure it out as we go, and figure out how to optimize that. And that is such a normal part of the journey. It doesn't mean you're doing it wrong. That's literally what growing as an entrepreneur is.”- Cait Scudder
Connect with Cait:
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Resources and links mentioned in this episode: