MVP147: Category One Games and How Scott Church Built a Business on "Dead" TCG's

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

This interview that you’re about to hear with Scott Church is fascinating. Scott is the owner of Category One Games, an online only store he started way back in the mists of time, also known as 2004. A 20 year old online only store is interesting enough, but Category One Games specializes in dead TCG’s. Games that have been written off and dumped in the clearance sections of stores in the past are the bread and butter of Category One Games and Scott has a thriving business because of them.

Since game store owners often look at the products they sell as hot potatoes, Scott’s experience may lead you to reevaluate that common wisdom. Maybe there’s gold in those dead games sitting on your back shelves.

We also talk a fair bit about Crystal Commerce and the struggle of working with a legacy system that has a huge amount of potential, and the intricacies of marketing online. Good stuff all around.

Speaking of marketing, that’s what we do! We help local game stores get more sales and establish a stronger presence online with digital marketing strategies like email, Google ads, Meta ads, social media, content, and search engine optimization, and we’d love to work with you! If you go to manaversesaga.com/mma and book a free call, we’ll go over your store’s current digital footprint and put together a custom digital marketing strategy plan tailored to your business. We’ll go over the plan together on the call and talk about how we can implement everything for you. If you want to work together, great! If you want to take the plan and try implementing it in house, that’s cool too. Either way, it’s yours to keep. We’ve helped game stores in nearly every stage of the business, from prelaunch all the way to multiple millions in yearly revenue, and we’d love to help your LGS take advantage of the massive opportunities that exist online. Head to manaversesaga.com/mma to get started!

Links

https://www.categoryonegames.com/

Scott Church on Facebook