#169: Embracing the Cold featuring Ryan Duey founder of The Cold Plunge

The Meat Mafia Podcast

Ryan Duey is the founder of The Cold Plunge, a fast-growing brand centered around the benefits of contrast therapy. As you'll hear in the show, Ryan began his entrepreneurial journey as the founder of a brick-and-mortar float tank business in Sacramento, CA. Ryan became obsessed with health and wellness after a near-death experience on a motorcycle in Thailand led him to discover the power of the float tank. After starting his float tank business in Sacramento, Ryan began looking into the concept of cold therapy, which eventually propelled him into the cold plunge business. Ryan has helped bring to light the benefits of contrast therapy through The Cold Plunge product. Our conversation with him covered his entrepreneurial journey and the path toward building The Cold Plunge business. You will also hear Ryan's story of going on the show Shark Tank and what he did to secure an offer from...you'll have to listen to the episode to find out!

SPONSORS

1. Sponsors
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   4. Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
2. Affiliates
   1. LMNT - Electrolyte salts to supplement minerals on low-carb diet
   2. Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!
   3. Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go!
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   5. Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!

TIME STAMP

1:00- Meeting at Cedar Trunk Ranch
3:10- Backstory
9:00- Available options for cold plunging in the past
18:20- The consumers are ready for cold plunging
22:40- ROI on scheduling in cold
24:30- Cold pinging on sleep
26:00- BUDS training
30:00- Cold and Assault bike training
32:00- Preparing mentally for first-timers ( Cold plunging 101)
37:00- We’re quick to diminish our performances
38:30- Rickson Gracie
42:00- First twenty (cold plunge) units sold
45:30- Level up moments
50:00- Dr. No’s
53:00- “Go far, go together.”
55:30- Shark thank appearance
01:04:00- Company values
01:07:00- Fostering beter events

You make like this video if you want to learn more about:
- The benefits of cold plunge
- How to cold plunge?
- Are cold showers good for you?
- Is cold plunging good for you?
- How long should you cold plunge for?
- What are the benefits of cold plunging?
- How to start a business?