#83: Brad Sugars

The Nathan Seaward Show

This week on the show, Brad Sugars of ActionCOACH joins me as we talk about his new book - Pulling Profits Out of a Hat, business growth and business coaching.

Also, I had a phenomenal week in Lake Tahoe with my tribe. It was a chance for the members of my inner circle to spend time with me and each other in a beautiful setting.

We got 1 spot left for our Peru adventure on July 29th so if you're interested, feel free to drop me a message.

Don’t forget to give this podcast a 5-star rating and send me reviews on iTunes. I will choose the best review of my podcast on iTunes and give a copy of Pulling Profits Out of a Hat by Bradley Sugars.

Brad and I discuss:

• How at a young age Bradley got into entrepreneurship and started doing business
• Reading books like Billionaire in Training at a young age changes your direction in life
• Everyone can be an entrepreneur and not necessarily born with it
• Wealth is a magnifier.
• Money allows you the time and freedom to do the things that make you happy
• Learn, earn and return is basically the way money works.
• The more money you have, the more impact you can make.
• Wealth is not the goal. What you can do with your wealth is the goal.
• Building a business and not a job for yourself
• The goal of ActionCoach is world abundance through business re-education.
• Business coaching is successful because we make sure the owners are hold accountable to growth.
• The point of leverage is to do the work once and get paid forever.
• The challenge in making a leap into a business is to learn and gain knowledge.
• Making excitement win against fear
• On growing the business
• What he is looking for a business
• The definition of success in his book
• As a CEO, your biggest and most important job is recruiting.
• The vision of a company has to inspire people and enroll.
• Business should serve life rather than life serving business.
• The moment you stop learning the business stops growing.
• Learning how to make money and managing your money
• About his new book, “Pulling Profits Out of a Hat"

More about Brad Sugars

Brad Sugars came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multi-millionaire, is the founder of the global business coaching franchise ActionCOACH™, an international business speaker, author, and entrepreneur.

Sugars has written 17 business books, the "Instant Success" series, which were originally self-published. In 2006, when McGraw Hill bought the international publishing rights to the series, it was the largest multi-business book deal involving a single author.

His ActionCOACH™ team works with tens of thousands of business owners in more than 60 countries with his simple yet powerful business growth techniques every day. Professionally, nobody has created a bigger impact in Sugars' life than Jim Rohn. As a teen, he scrimped and saved his allowance in order to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his own business practices and philosophies on life.

Sugars has a dynamic stage presence and enjoys motivating and educating other business owners through his online content (videos, podcasts), books and real-world interactions such as classes, seminars, and speaking engagements. His straight-forward Aussie style has branded him as a leader that will tell you what you need to hear, not necessarily what you want to hear--and for more than two decades, millions of people worldwide have been listening.

Sugars is equally as passionate about his family as he is about business. A husband and father of five, Sugars and his wife are survivors of the Route 91 tragedy which affected the lives of thousands in Las Vegas during a country music festival in 2017. His young daughter, Riley Brown Sugars, is the youngest survivor of the attack and has been featured in multiple media stories.

Brad has a new book with co-author Monte Wyatt "Pulling Profits Out of a Hat."