Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Leveraging Athletic Influencers with Rob Willey, CMO of Cheribundi
Manage episode 341690920 series 3139944
We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.
Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.
Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines.
Learn more about Rob Willey
Learn more about Cheribundi
Follow Peter Mahoney on Twitter and LinkedIn
Learn more about Plannuh
Recommend a guest for The Next CMO podcast
Produced by PodForte
117 tập
Manage episode 341690920 series 3139944
We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.
Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.
Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines.
Learn more about Rob Willey
Learn more about Cheribundi
Follow Peter Mahoney on Twitter and LinkedIn
Learn more about Plannuh
Recommend a guest for The Next CMO podcast
Produced by PodForte
117 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.