How to Build Community and Culture for People over 50 in Your Fitness Studio or Gym, with an Owner Celebrating 15 Years in Business.

The Optimal Aging Podcast

How important is it to build a warm, supportive fitenss community for people over 50? That’s the question we’re going to answer today on Optimal Aging, with one special guest serving as an example of the kind of powerful outreach and practices that many of the best fitness businesses provide.

Guest Summer Montabone is the owner of Summer’s Fitness studio in North Canton, Ohio, where she recently celebrated her 15th anniversary in business, serving primarily the over-50 demographic. Summer has 30 years of fitness experience and is a former champion bodybuilder who shifted gears after a startling bout with postpartum depression.

Summer has been a subscriber to Prime Fit Content for a while now, and I love how she uses the material to engage her audience of clients, prospects, and the broader community. I asked her onto the show to talk about how she builds her culture and community, and the interaciotn she has with her community at large. I love seeing her Facebook feed every day because it shows the positive energy and environment she’s created there.

She’s obviously doing something right after 15 years, and so I thought you would enjoy hearing Summer talk about her journey, success, and – yes—community.
Resources and Links

Summer's Fitness
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market