Embracing the Pivot with Rhino Review’s Chelsea Craig

The Product Launch Podcast

Chelsea is the founder of Rhino Reviews and they work with businesses to protect their online reputation by growing and leveraging their online customer reviews. They offer the only fully managed review generation and reputation management program on the market. Every client receives a unique strategy based on their current reputation, where they wish to go, and headwinds they might encounter. They work to improve both the external as well as internal reputation and take businesses from a reactive to a proactive position. On this episode, Sean and Chelsea cover

• The success story behind Rhino Review and embracing the concept of the pivot
• How measuring the customer experience helped Chelsea realize why Rhino was stuck
• How leveling up their pricing actually helped them refine their value proposition
• How your sales and go-to-market strategy needs to shift when you decide to pivot
• How a lower price for your product or service can actually hurt your business
• Chelsea’s philosophy on adding new services (or features) to their list of offerings
  

Resources:

• Sandler Sales Training - https://www.thetrainingcenter.sandler.com/about
• Rhino Reviews LinkedIn - https://www.linkedin.com/company/rhino-reviews/?viewAsMember=true
• Rhino Reviews Blog - https://rhino-reviews.com/blog-2-online-reviews-for-small-business/
  

Connecting with Chelsea:

• Rhino Reviews website - https://rhino-reviews.com/
• Connect with Chelsea over email - [e-mail]
  

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)