The Trudge to the Bathroom Test with Neil Gordon

The Product Launch Podcast

Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss

• What the ‘trudge to the bathroom test’ is all about and why you need to run it
• “Marketing is made or broken by how well we understand the problems experienced by our customers”
• Why testing your product ideas are so important
• Figuring out what problems people are hungry to solve
• How he markets his products and what you can learn about how to market yours
• Defining your marketing hooks and figuring out what your next product should be
• Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
• Figuring out the marketing hooks, landing page content, testing your messaging
• Neil’s magic wand product for transforming webinars

Resources:

• Visit Neil on the web at https://neilcanhelp.com/
• Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/
• A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany

Connecting with Neil:

• Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
• Email Neil at [e-mail]

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)