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PLG only works when your market is sufficiently educated | Shrikant Mudliar, Product Lead - Growth at Airmeet
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Manage episode 317954928 series 3068347
Do you think becoming PLG is a decision your company can make on its own?
Think again 🤔
Shrikant Mudliar, who leads many product-led growth initiatives at Airmeet, shared a radical opinion.
Going PLG successfully doesn't mainly depend on what your company does, it depends on your customers and your market.
Listen to this podcast to understand:
- Why your PLG initiatives might fail, even if you do everything right
- Why the market needs to be ready and educated about your category before self-serve becomes a big hit with your users
- How to tell if your own category is ripe for PLG
- How to run experiments and build viral growth into your product
... and much more!
Connect with Shrikant on Linkedin.
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.
If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 26, 2024 11:34 (). Last successful fetch was on September 13, 2023 14:41 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 317954928 series 3068347
Do you think becoming PLG is a decision your company can make on its own?
Think again 🤔
Shrikant Mudliar, who leads many product-led growth initiatives at Airmeet, shared a radical opinion.
Going PLG successfully doesn't mainly depend on what your company does, it depends on your customers and your market.
Listen to this podcast to understand:
- Why your PLG initiatives might fail, even if you do everything right
- Why the market needs to be ready and educated about your category before self-serve becomes a big hit with your users
- How to tell if your own category is ripe for PLG
- How to run experiments and build viral growth into your product
... and much more!
Connect with Shrikant on Linkedin.
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.
If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
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