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Uncommon lessons scaling Hubspot from seed to IPO | Mark Roberge, Founder & MD of Stage 2 Capital, former CRO of Hubspot
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Manage episode 327413314 series 3068347
Most traditional SaaS companies will not successfully pivot to PLG.
They will disrupted by PLG challengers just like on-prem companies vs the cloud.
This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He's seen how hard it's been for many top-down companies to try to go bottoms-up.
Listen to the episode to understand:
- Why it's so hard to pivot into PLG
- The only way to survive the transition if you are dead set on becoming PLG
- How to develop your PLG go-to-market tech stack and why growth stage companies are better off buying tech rather building in-house
Follow Mark on Linkedin for more such content. Also check out Stage 2 Capital's Accelerator programme that just launched!
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here's my Linkedin.
49 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 26, 2024 11:34 (). Last successful fetch was on September 13, 2023 14:41 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 327413314 series 3068347
Most traditional SaaS companies will not successfully pivot to PLG.
They will disrupted by PLG challengers just like on-prem companies vs the cloud.
This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He's seen how hard it's been for many top-down companies to try to go bottoms-up.
Listen to the episode to understand:
- Why it's so hard to pivot into PLG
- The only way to survive the transition if you are dead set on becoming PLG
- How to develop your PLG go-to-market tech stack and why growth stage companies are better off buying tech rather building in-house
Follow Mark on Linkedin for more such content. Also check out Stage 2 Capital's Accelerator programme that just launched!
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here's my Linkedin.
49 tập
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