How I leverage both live launching and evergreen - A Launch Debrief

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Thông tin tác giả Jess O'Connell được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.

I recently live launched my evergreen program, and in today’s episode, I am breaking down the results of that launch!

In today’s episode you’ll learn:

  • How I was able to make $841 before the launch even started
  • My new launch mechanism strategy that is converting like gangbusters
  • Why live launching AND evergreen together is the secret to success

Here are all the numbers from the episode:

The offer:

$297 Course

$30/mo upsell with DFY templates

Launch Mechanism:

5-day live series

Total Leads: 297

Total Ad Spend: $1482.20

Leads from ads: 165

Cost per lead: $8.89

VIP upgrade $29

  • Chance to win program
  • Access to recordings of the 5 days
  • Bonus masterclass

VIP sales: 29 $841

Conversion rate: 9.7%

VIP to BOB: 15 or 52%

Total Leads: 297

Total Sales: 75

Sales from Leads: 25

Challenge Conversion Rate: 8.4

Sales from past Evergreen leads: 50

Upsells to membership: 23

Upsell conversion rate: 31%

Total Revenue 23,359

Total Cash Received: 10,369

Total Profit: $21,876.80


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