Innovating Tradition: How Groucho's Deli Advances with Technology and Quality

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In this episode of the Restaurant Technology Guys podcast, Jeremy is joined by Deric Rosenbaum, President and CTO of Groucho's Deli, an 83-year-old deli chain based in the Southeast U.S. Deric shares his journey from commercial construction to leading Groucho's Deli alongside his business partner Bruce Miller. The conversation delves into Groucho's unique hybrid model between QSR and Fast Casual, their unrelenting focus on quality ingredients, and their innovative use of technology to enhance customer and staff experiences. Deric also discusses Groucho's approach to sustainability, adapting business models during COVID-19, and leveraging tools like Ovation and Marquis for customer feedback and reputation management. The episode wraps up with Deric sharing his personal and family favorites from Groucho's menu, emphasizing the brand’s commitment to both tradition and modern technology.
00:00 Introduction and Welcome
00:09 Meet Deric Rosenbaum: President and CTO of Groucho's Deli
00:44 The Legacy of Groucho's Deli
01:27 Deric's Journey with Groucho's
03:25 Groucho's Unique Dining Experience
05:16 Signature Dishes and Menu Highlights
08:23 Commitment to Quality and Sustainability
11:02 Adapting Through Technology
15:11 Customer Experience and Feedback
29:21 Favorite Menu Items and Personal Stories
33:20 Conclusion and Contact Information