Don’t Post and Ghost!

The Social Barista

A Cup of Social Audio Blog EP20

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. I often see brands big and small post on Social Media and then ghost their followers. They do not moderate the post thus ignoring all the reactions, comments, and shares. If you moderate a page please respond in a timely manner. Not only is it the polite thing to do it’s the right thing to do. In general, most people do not like being ignored especially on Social Media. Use Social Media to engage your customers and donors in a fun and positive way. Remember engagement doesn’t end after your post goes live, it’s where it begins. And please respond to all messages in a timely manner as well. I tell business owners to treat communication on Social Media like it’s just as important as in-person customers, a phone call, or email. I encourage you to post and then engage. Be social with your current and or potential customers and donors. It’s fun! Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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