727: Low Priced vs. Premium Offers - What’s Working Now?

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more important than ever right now because of the current economic climate. There is no such thing as a one-size-fits all pricing model so today, we’re going to walk you through a couple of different scenarios that we have seen are working well for people.

We’ve sold everything from $29 products to $450,000 services and everything in between. So, rest assured, we know what we’re talking about when it comes to pricing. One of the consequences of the economic environment is that people start leaning away from education and towards done-for-you offers. Focusing on perfecting your pricing is your opportunity to continue to make everything make sense again!

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