Rob Koenen | boxed water is making a better planet

The Travel Wins

What is involved in the marketing of water?
Rob Koenen is my guest on today’s podcast. Rob is the chief marketing officer of the Michigan based company, Boxed Water. We had a great talk about sustainability, changes in business due to the lockdown, and future expansion plans. Boxed Water is doing great things outside of just providing great tasting water by incorporating the planting of trees with their social media fans. Make sure to check them out and see how easy it is for them to plant some trees with just a post.
It was interesting to hear Rob talk about working for a company with a bigger purpose versus just marketing for another company. Make sure to listen for their approach to sponsorship opportunities and how they feel about influencers.
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Intro song "Road Trip" by Robin Tricker
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