Episode 211: Starting a New SaaS Product with Adii Pienaar

UI Breakfast: UI/UX Design and Product Strategy

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.

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Show Notes

• WooCommerce — Adii’s prior company acquired by Automattic
• Conversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign Monitor
• Life Profitability — Adii’s recent book
• Cogsy — Adii’s new product, an ecommerce inventory purchasing tool
• Episode 157: Serving Your Customer’s Customers with Adii Pienaar
• Carrots, Sticks & Measuring Success with Adii Pienaar
• SKUs — stock keeping units, part of product catalog, used for inventory tracking
• Metered billing — pricing based on usage level
• Expansion revenue — additional revenue generated by existing customers
• Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist
• Rosie Manning — brand and product designer
• Userlist — Jane’s SaaS product
• Episode 172: Naming Your Product with Brad Flowers
• Who Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”
• TinySeed — SaaS accelerator for bootstrappers
• Adii’s website
• Follow Adii on Twitter

Today’s Sponsor

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