Episode 221: Behavioral Economics with Kristen Berman

UI Breakfast: UI/UX Design and Product Strategy

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

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Show Notes

• Irrational Labs — Kristen’s company
• Quicken by Intuit— one of Kristen’s previous projects
• Dan Ariely — Kristen’s co-founder
• Wikipedia’s List of Cognitive Biases
• The 3B Framework — designing for behavioral change
• Why we Do What We Do — a book by Edward Deci on motivation
• Burning Man — a famous festival
• Steady — a fintech app
• Optimism Bias — one of the cognitive biases
• Userlist — Jane’s tool, email marketing automation for SaaS
• Juul — an example of replacing a behavior instead of stopping it entirely
• Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
• Irrational Labs Newsletter — great resource on behavioral economics
• Predictably Irrational — a book by Dan Ariely
• Influence — a book by Robert Cialdini
• Follow Kristen on Twitter

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