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How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
Manage episode 341022739 series 3329189
Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as a fast food chicken joint? How do you change your strapline when it involves licking fingers during a global pandemic? And how a strong culture is pivotal for all this creativity to happen.
What we covered in this episode
- Going back to KFC after a year - back to school vibe
- The realness of working in a KFC restaurant
- Research vs real world experience
- How Meg got into marketing in the first place
- From finance to marketing
- How to transition industry
- Experience vs action and impostor syndrome
- How to nail a new job
- Importance of culture
- Hiring the best talent
- Being close to the customer
- Marketing week brand of the year
- Power of consistency
- The FCK campaign
- How taking a big risk can pay off
- How humour in a crisis can help
- KFC’s many distinctive assets
- How to do brand innovation well
- Advice for aspiring CMOs
127 tập
Manage episode 341022739 series 3329189
Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as a fast food chicken joint? How do you change your strapline when it involves licking fingers during a global pandemic? And how a strong culture is pivotal for all this creativity to happen.
What we covered in this episode
- Going back to KFC after a year - back to school vibe
- The realness of working in a KFC restaurant
- Research vs real world experience
- How Meg got into marketing in the first place
- From finance to marketing
- How to transition industry
- Experience vs action and impostor syndrome
- How to nail a new job
- Importance of culture
- Hiring the best talent
- Being close to the customer
- Marketing week brand of the year
- Power of consistency
- The FCK campaign
- How taking a big risk can pay off
- How humour in a crisis can help
- KFC’s many distinctive assets
- How to do brand innovation well
- Advice for aspiring CMOs
127 tập
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