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UX Strategy Means Business
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Manage episode 109156446 series 28476
Speaker: Jared Spool
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right.
Yet, what do we know about ensuring our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to ensure we’re supporting and enhancing it, not taking away from it.
In what may possibly be his most entertaining presentation ever, Jared will show you how to integrate user experience strategy with your business’s objectives. He’ll explore the world of business models, demonstrating the role a UX strategy plays in providing significant value to the organization’s bottom line.
You’ll learn:
- How an expanded notion of content is critical to understanding the value of user experience.
- Where to tailor your design strategy to the five priorities every senior executive cares about.
- Which of the emerging business model variations for content might be the right direction for your business.
68 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on August 01, 2022 17:31 (). Last successful fetch was on February 22, 2021 16:43 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 109156446 series 28476
Speaker: Jared Spool
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right.
Yet, what do we know about ensuring our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to ensure we’re supporting and enhancing it, not taking away from it.
In what may possibly be his most entertaining presentation ever, Jared will show you how to integrate user experience strategy with your business’s objectives. He’ll explore the world of business models, demonstrating the role a UX strategy plays in providing significant value to the organization’s bottom line.
You’ll learn:
- How an expanded notion of content is critical to understanding the value of user experience.
- Where to tailor your design strategy to the five priorities every senior executive cares about.
- Which of the emerging business model variations for content might be the right direction for your business.
68 tập
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