Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
WBSP207: Grow Your Business by Learning E-Commerce Marketing Automation Strategies, a Live Interview w/ a Panel of Experts
Manage episode 308467797 series 2839167
There is so much talk about marketing automation. But, is marketing automation about automating the entire marketing, so you don't have to hire anyone in the marketing department? Or is it about predicting and creating engagements through content at every step of the way as buyers move through the funnel? How much investment does marketing automation require? Are there any best practices on what to automate and what could be overkill? How important is technology to achieve marketing automation goals? And how important is tracking? Are there any specific KPIs that matter? Are there any industry-specific KPIs that might be relevant?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss marketing automation strategies for e-commerce. We covered many grounds in this episode, including what marketing automation is and why it matters. Finally, we covered several stories related to the best practices of marketing automation and KPIs relevant for marketing automation.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
572 tập
WBSP207: Grow Your Business by Learning E-Commerce Marketing Automation Strategies, a Live Interview w/ a Panel of Experts
WBSRocks: Business Growth with ERP and Digital Transformation
Manage episode 308467797 series 2839167
There is so much talk about marketing automation. But, is marketing automation about automating the entire marketing, so you don't have to hire anyone in the marketing department? Or is it about predicting and creating engagements through content at every step of the way as buyers move through the funnel? How much investment does marketing automation require? Are there any best practices on what to automate and what could be overkill? How important is technology to achieve marketing automation goals? And how important is tracking? Are there any specific KPIs that matter? Are there any industry-specific KPIs that might be relevant?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss marketing automation strategies for e-commerce. We covered many grounds in this episode, including what marketing automation is and why it matters. Finally, we covered several stories related to the best practices of marketing automation and KPIs relevant for marketing automation.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
572 tập
Wszystkie odcinki
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.