165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker

We Are For Good Podcast - The Podcast for Nonprofits

Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.
Episode Highlights

• Katelynn’s story and journey to where she is today (2:20)
• The history and mission of Movember (4:30)
• How innovation has really driven Movember’s connection with millennials and Gen Z (12:00)
• Lessons learned on managing successful crowdfunding campaigns (20:00)
• Provide your community with toolkits (24:00)
• Leveraging storytelling with crowdfunding (25:00)
• A powerful moment of philanthropy in Katelynn’s life (27:00)
• Katelynn’s One Good Thing: Be an agent of remarkable experiences. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/165
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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