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231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Manage episode 320364808 series 2843954
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
EPISODE OVERVIEW
- Rob’s story and journey to where he is today (2:20)
- Creating your brand purpose (8:00)
- Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
- Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
- The business and artistic reason to invest in film (28:00)
- Ethical storytelling (33:00)
- A powerful moment of philanthropy in Rob’s life (41:00)
- Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)
For more information and episode details visit: www.weareforgood.com/episode/231
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing,
About our Sponsor GoodUnited
GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. One org realized a 240% increase in authentic and meaningful engagement with their supporters. Looking to unlock this type of impact for your mission? Go to weareforgood.com/united
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
526 tập
Manage episode 320364808 series 2843954
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
EPISODE OVERVIEW
- Rob’s story and journey to where he is today (2:20)
- Creating your brand purpose (8:00)
- Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
- Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
- The business and artistic reason to invest in film (28:00)
- Ethical storytelling (33:00)
- A powerful moment of philanthropy in Rob’s life (41:00)
- Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)
For more information and episode details visit: www.weareforgood.com/episode/231
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing,
About our Sponsor GoodUnited
GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. One org realized a 240% increase in authentic and meaningful engagement with their supporters. Looking to unlock this type of impact for your mission? Go to weareforgood.com/united
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
526 tập
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