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Nội dung được cung cấp bởi We Are For Good. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được We Are For Good hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell

41:22
 
Chia sẻ
 

Manage episode 325173265 series 2843954
Nội dung được cung cấp bởi We Are For Good. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được We Are For Good hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.

💡Learn:

  • Building a marketing plan that's smart, strategic & sustainable
  • Breakdown of essential marketing assets all orgs need
  • How to measure and evaluate your marketing
  • Creating actionable brand pillars

EPISODE HIGHLIGHTS

  • Lindsay’s story and journey to where she is today (2:00)
  • Achieving financial sustainability and growth through marketing (6:00)
  • What Lindsay has learned from this framework and what has been surprising for clients (12:00)
  • Where you can start today (17:00)
  • What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
  • Essential marketing assets organizations need and how we use them and use them well (23:00)
  • Measuring and evaluating your marketing (29:00)
  • A powerful moment of philanthropy in Lindsay’s life (34:00)
  • Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - i

About our Sponsor GoodUnited
GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. One org realized a 240% increase in authentic and meaningful engagement with their supporters. Looking to unlock this type of impact for your mission? Go to weareforgood.com/united

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the show

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

  continue reading

526 tập

Artwork
iconChia sẻ
 
Manage episode 325173265 series 2843954
Nội dung được cung cấp bởi We Are For Good. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được We Are For Good hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.

💡Learn:

  • Building a marketing plan that's smart, strategic & sustainable
  • Breakdown of essential marketing assets all orgs need
  • How to measure and evaluate your marketing
  • Creating actionable brand pillars

EPISODE HIGHLIGHTS

  • Lindsay’s story and journey to where she is today (2:00)
  • Achieving financial sustainability and growth through marketing (6:00)
  • What Lindsay has learned from this framework and what has been surprising for clients (12:00)
  • Where you can start today (17:00)
  • What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
  • Essential marketing assets organizations need and how we use them and use them well (23:00)
  • Measuring and evaluating your marketing (29:00)
  • A powerful moment of philanthropy in Lindsay’s life (34:00)
  • Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - i

About our Sponsor GoodUnited
GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. One org realized a 240% increase in authentic and meaningful engagement with their supporters. Looking to unlock this type of impact for your mission? Go to weareforgood.com/united

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the show

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

  continue reading

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