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Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
Manage episode 416466879 series 3572305
Nội dung được cung cấp bởi Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.
The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.
They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.
GUEST INFORMATION:
Website: www.evolveyourweddingbusiness.com
Instagram: @evolveyourweddingbusiness
LinkedIn: www.linkedin.com/in/heidithompsonuk
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