Innovation is about introducing something new :: Ralf Specht

What is Innovation?

Ralf Specht is a visionary business leader, highly sought-after speaker, and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding & shared purpose.

More about our guest:

Ralf Specht is a founding partner of Spark44, he was the architect of an innovative, industry-first joint-venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. He is the author of 2021’s Building Corporate Soul: Powering Culture & Success with the Soul System™ from Fast Company Press, as well as his newest book, Beyond the Startup: Sparking Operational Innovations for Global Growth. His driving vision is to make soulless companies a thing of the past.

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Episode Guide:

1:40 - What is Innovation?

3:29 - What isn't Innovation?

5:24 - Advertising: Changing the game and creating something new

7:53 - The Procter and Gamble Experience

9:30 - Innovation: Shaping and Molding Careers

11:11 - Disrupting the normal

17:29 - Business Development Process and Staffing

20:04 - Becoming the CEO

22:26 - Creating Job Titles

25:07 - "Building Corporate Soul"

29:07 - Having a shared purpose

31:37 - Benefits of spending time on Culture

32:38 - Advice to Innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.