Episode 14 -- Jill Cacic

Where Ya At? SDSU's Journalism and Media Studies podcast

Jill Cacic (Class of 2009) initially wanted to be the next Erin Andrews, a sports broadcaster working the sidelines of sporting events, until she learned at SDSU about media relations. She dove into that work instead, worked nine years in professional baseball, and figured she'd be a baseball lifer.
Seeking a better work-life balance, she left sports to work in Public Relations in the corporate world and internal communication. In this week's podcast, Jill shares the joys of working in sports, and also the long hours that prompted her to switch careers.
She relays how PR skills transfer within different industries, how to pitch a story to media outlets, getting over "imposter syndrome" when she hosted a sports talk show with a close friend, the importance of a social media strategy, and also not forgetting the importance of "old school" PR networking.

"Where Ya At?" is a podcast focused on the School of Journalism and Media Studies at San Diego State University. Each week, during the Fall and Spring semesters, host Josh Suchon (Class of 1996) interviews alumni to learn about their experiences as college students, entering the workforce, key steps in their professional development, advice they'd give to current students, and details about how they covered a specific story.