Join Spryker’s Co-Founder and Co-CEO Alexander Graf and his special guests every other week as he breaks down different commerce or digital topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey with special guests. Our guests typically include real Spryker Commerce OS customers, international experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and ...
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Commerce Talks with Alexander Graf


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#72 - Why you may not own your next washing machine - Ritz Steyter, Electrolux
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While in Dubai, we spoke with Ritz Steyter at Electrolux about the current state of the appliance market in the middle east and how the company as a whole is focused on sustainability for the future. We also dive into how to move to a direct-to-consumer model, challenges with sustainability, and the launching of appliances-as-a-service mode. Listen…
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Commerce Talks with Alexander Graf


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#71 What to know before launching a B2B marketplace - Nick Johnson, Applico
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We spoke with Nick Johnson, co-author of Modern Monopolies and Managing Director at Applico, about marketplaces and the platform economy. In this episode we analyzed how big name brands such as Walmart, Best Buy, and Home Depot have fared while trying to compete with Amazon and the importance of making decisions that put you at the forefront of new…
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Commerce Talks with Alexander Graf


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#70 Mitch Bittermann, Dubai CommerCity
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While at Seamless Dubai, we got the latest insights on what's happening in the region while speaking with Mitch Bittermann from Dubai CommerCity. In this podcast we dive into free zones being used in the region and the various services and benefits they offer. Listen in to learn more about how free zones can be used for your ecommerce business as w…
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Commerce Talks with Alexander Graf


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#69 - How to develop a killer D2C brand - Simon Bertschinger, namuk
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If 60% of all ecommerce purchasing takes place on marketplaces like Amazon, how can a brand succeed with their own direct-to-consumer channel? We spoke with Simon Bertschinger about namuk, which produces high quality and long living outdoor clothing for kids, and their D2C strategy. Listen in to hear about how they’re transforming their business fr…
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Commerce Talks with Alexander Graf


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#68 - Moving toward e-commerce from brick and mortar - Kartik Bhatt, Sharaf Retail
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Sharaf Retail is already serving 9 million shoppers every year and has the goal of growing to 15 million shoppers in the coming years. We spoke to COO, Kartik Bhatt, about how they plan to make this happen. With a wide range of brands in the fashion, lifestyle, adventure, and consumer electronics space, we spoke about deciding when and where to ope…
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Commerce Talks with Alexander Graf


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#67 Why there is always room to compete with Amazon - Sam Hörbye, Olsam
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Olsam, started by two brothers named Ollie and Sam, is a business focused on acquiring, operating, and growing private label businesses across marketplaces. Coming from Amazon itself, Sam has insider insights on why the marketplace is such a great growth engine for ecommerce brands. In this episode we talk about how to compete against Amazon, diffe…
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Commerce Talks with Alexander Graf


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#66 How you can support the circular economy in your supermarket
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How do you feed the planet with as little impact on the environment as possible? Julia Luscher from Tetra Pak joined us to discuss how the global company is focused on making food safe and available everywhere while reducing its impact on nature. Listen to learn more about their B2B marketing strategy, the importance of a circular economy, and why …
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Commerce Talks with Alexander Graf


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#65 What your grocery store may look like in the future - Niels Kuschinsky, Carrier
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Niel Kuschinsky is focused on the future of refrigeration. And what does the future look like? In addition to moving to an outcome driven business model, we discussed the future of sensors in both a store and home setting as well as the challenge between sustainability and ease of use for the consumer. Listen to learn more about the hurdles and lea…
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Commerce Talks with Alexander Graf


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#64 Why you should avoid supermarket spices - Sanjay Aggarwal, Spice Kitchen
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Sanjay Aggarwal saw an opportunity for a business when his mom, while trying to busy herself during retirement, started selling spices she mixed herself in the local community. What started as a hobby has grown into an internationally recognized brand with a strong focus on quality product and excellent customer service. Table of contents History o…
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Commerce Talks with Alexander Graf


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#63 How robots can help to fill labor shortages -Julian Bröcheler, ABB Robotics
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The promise of robots has been around for decades and while the home helper robot is an idea consumers are more familiar with, incorporating robots into more B2B and B2C situations is something that we have yet to see truly unfold. In this episode, we chatted with Julian Bröcheler at ABB Robotics about how robots can help to fill labor shortages, t…
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Commerce Talks with Alexander Graf


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#62 What to know before investing in a marketplace - Steve Dennis
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Steve Dennis is the author of Remarkable Retail and is the president and founder of Sageberry Consulting. Having previously worked with brands such as Neiman Marcus. Steve's two decades of work in the commerce industry has made him an expert on the evolving industry and those who have succeeded in digital transformation as well as those who have lo…
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Commerce Talks with Alexander Graf


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#61 The business of being a mentalist - Lior Suchard
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Lior Suchard, the world famous mentalist, sat down with us to talk about the business of mentalism. Whether it’s the impact of COVID, customer loyalty, or the various channels he explores, Lior offers a behind the scenes look at his brand and the brains behind the business of what he does. Listen to learn more as well as witness some mental tricks …
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Commerce Talks with Alexander Graf


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#60 Building a digital Ecommerce experience for the future - Richard Corbridge, CIO at Boots
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In this interview, we spoke with Richard Corbridge, the Chief Information Officer at Boots, a staple UK health and beauty retailer, about their plans to build a digital e-commerce experience for the future. As a brand with strong roots in brick and mortar, read on to see how they are tackling the challenges of merging both experiences for their cus…
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#59 Food Delivery next level - Knuspr CEO Erich Comor
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In this interview, we dive into one of today’s most interesting topics in the commerce space - food delivery. Currently taking Munich by storm, and with plans to expand throughout Germany, Knuspr is one of the most anticipated services in the country. We spoke to CEO Erich Comor about what makes them different. Eric talked about two main things whe…
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Commerce Talks with Alexander Graf


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#58 Who will win the grocery delivery game? With Richard McKenzie, CCO Ocado Solutions
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Ocado Group is a UK-based grocery solutions and logistics business that licenses its technology to grocery retailers around the world. It started as grocery delivery business, which is still a strong pillar, but now powers a dozen ambitious grocery delivery projects worldwide. I discuss with Richard the future of grocery delivery, the challenges of…
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Commerce Talks with Alexander Graf


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#57 What is the future of the logistic industry - with Kushal Nahata, CEO FarEye
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One of the biggest growth bottlenecks in the e-commerce industry is availability of logistics services. On top of the availability topic comes the trackability topic, which is one of the challenges FarEye tries to solve with a very innovative platform approach. Where is my delivery might sound like a simple question, but is hard to solve with the o…
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#56 A transformation unicorn? How Lands’ End became an ecommerce company with Constanze Freienstein
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Lands’ End is a more than fascinating case, as this company was able to transform itself from a brick and mortar business towards a modern ecommerce company - something that I have never seen before. That leads to the question: How was that possible? Why is Lands’ End now looking again into brick and mortar options? Could others maybe learn from th…
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Commerce Talks with Alexander Graf


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#55 Re-Inventing (Food) Delivery with Wolt Founder Miki Kuusi
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Nobody would have expected another "fight" for the food delivery customers in Berlin after the super expansive "the winner takes it all '' competition only some years ago. But here they are - Wolt - a unicorn from Helsinki, operating in over 20 countries with a verticalized delivery approach. They are winning market share with a superior customer e…
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Commerce Talks with Alexander Graf


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#54 Jon Reed on (un)successful US Retailers
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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. We try to identify successf…
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Commerce Talks with Alexander Graf


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#53 Thomas Prommer (Executive at Adidas, Bain Capital, Sweetgreen...)
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Thomas Prommer is a global digital native technology leader with 20+ years of experience in planning, building and running best-in-class, highly scalable, omni-channel marketing and commercial platforms, in partnership with world-class product, user experience, data science and analytics teams. As a technology executive on the agency side, he has p…
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Commerce Talks with Alexander Graf


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#52 Phillip Jackson about the Magento Saga and the current trajectory of Shopify
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On his website futurecommerce.fm Phillip writes: "We are a collective of eCommerce operators who have helped to build digital commerce channels for some of the world's most recognizable brands." After reading and listening to some of his content it became clear that he is a "must have" guest for commerce talks. His experience with Magento, his view…
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Commerce Talks with Alexander Graf


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#51 Claret Uribe about the world of Amazon and Mercado Libre in Mexico
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Claret is part of the new e-com super business merama.io in Mexico, trying to partner up with Amazon brands in order to make them even more successful. Claret gives very interesting insights into the recent e commerce boom in Mexico, the role that Amazon plays there and the chances of former brick and mortar retailers. About Spryker: www.spryker.co…
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Commerce Talks with Alexander Graf


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#50 Pavel Orlov from Magnit (Russia) Gets Honest About Customer Expectation
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Host Alex Graf talked with Pavel Orlov from the Russian grocery giant Magnit (USD 20b revenue) about how 3-hour delivery is now considered slow. Orlov gets honest about building the e-commerce operations and provides his unique perspective on the Russian market for e-food. This talk includes questions like, how the ozon IPO changed the e-commerce d…
Join us to talk about the role of industry analysts, their ability to help customers with complex e-commerce decision-making, and the new rise of review platforms. Will review platforms like Trustradius and g2 replace the analyst as booking.com replaced the travel agent? Take a listen in for our thoughts and tell us yours in the reviews!…
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Commerce Talks with Alexander Graf


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#48 Paradigm B2B Founder Andy Hoar Discusses B2B Potential
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“The center of gravity has changed from monolithic systems to flexible, cloud-based commerce.” Andy Hoar, the founder of Paradigm B2B and commerce expert, has a fascinating discussion with Alex Graf on the vast opportunities for B2B companies in digital commerce. From Amazon lessons learned to the two key-value points all B2B enterprises focus on w…
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Commerce Talks with Alexander Graf


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#47: Introducing Andrej Maihorn: Intershop Journey, US Commerce, & Shopify for Enterprise
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The podcast formerly known as Wimlex, has a new and exciting life as Commerce Talks. Let's kick things off with commerce veterans Andrej Maihorn and Alex Graf as they breakdown commerce tech, vendors, and the whole ecosystem on a weekly basis. In this episode, we cover: - The US Intershop journey - Andrejs view on the different software vendors - I…
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Commerce Talks with Alexander Graf


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#46 Robert Meshew of Murdoch's Ranch & Home Supply Talks Investments
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Welcome to the first Spryker podcast of 2021 where we talk with Robert Meshew the Chief Information Officer of Murdoch's Ranch & Home Supply, and Spryker customer. Meshew shares his story along with how he chooses companies to invest in. Tune into this informative and fun podcast, and stay tuned for future conversations with Spryker.…
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Commerce Talks with Alexander Graf


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#45 Harsh Acharya Talks About His Experiences at DELL Technologies
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Alexander Graf (Spryker Systems GmbH) sits down with VP of E-Commerce of DELL Technologies Harsh Acharya to talk about everything from his experience in switching from monoliths to microservices, managing large developer teams, and much, much more. This informative and honest talk will give you an inside look at how the powerhouse DELL Technologies…
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Commerce Talks with Alexander Graf


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#44 Venture Capitalist Bay McLaughlin Shares His Entrepreneurial Story
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Global Venture Capitalist, Bay McLaughlin (Brinc.io), sits down with fellow entrepreneurial spirit Alex Graf (Spryker Systems GmbH) to share his very inspiring story about how he became the influencer that he is today, providing our Le WimLex listeners with valuable insights and learnings that may help you inspire your own entrepreneurial journey.…
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#43 Brian Beck Returns to Discuss What Successful B2B E-Commerce Actually Looks Like
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B2B commerce expert, Brian Beck, returns to talk through actual case studies with Alex Graf. In this informative and educational conversation, you will learn what actually happens when a B2B commerce company makes the leap into the digital world, and what successful long-term transformation looks like right from the expert himself. Enjoy this chat …
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Commerce Talks with Alexander Graf


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#42 B2B Ecommerce Expert Brian Beck Talks About the key Differences Found in the American Market
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CEO, advisor, and author of the recently published book 'Billion Dollar B2B Ecommerce' joins Spryker CEO Alexander Graf to talk about the key differences in the US market when compared to the European market and how to utilize that knowledge towards success. Beck shares his 20+ years of experience in e-commerce in this insightful and entertaining c…
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Commerce Talks with Alexander Graf


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#41: ManoMano Founder Philippe de Chanville Explains Why Tech has Been the Biggest Differentiator
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Philippe de Chanville, one of the two Founders of ManoMano, talks openly and honestly about the DIY and e-commerce landscape in this revealing and enjoyable episode of LeWimLex. Get a detailed view of what it’s really like to grow a business that’s traditionally brick-and-mortar focused, and how his team has calculated success based on the current …
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Commerce Talks with Alexander Graf


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#40 Bikes & E-Commerce with Sebastian Bomm from Rose Bikes
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Rose Bikes is one of the most desirable bike brands in Europe. Their USP is to sell the most affordable premium bikes possible, which generated a huge fan base. In the Podcast the Spryker COO Chris Rauch discusses with Sebastian about what digitization and UX means for the leading bike brand and how Spryker changed the role of IT at Rose Bikes.…
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Commerce Talks with Alexander Graf


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#39 How Volvo Leads the Digitization of the Auto Industry With Patrik Illerstig
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Volvo has proven to be as customer-centric as possible when it comes to the retailing model of the car. The Care by Volvo initiative, driven by Patrik Illerstig ís only one example of many. But what about the retailers? How will car manufactures like Volvo handle the infotainment systems in a world where Tesla is now setting the standard. Will the …
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#38 How the leader in outdoor performance products will become a digital leader
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Haglöf is a very impressive brand from Sweden which is now expanding into more and more markets through advanced digital strategies. Moritz Kuhn, the Head of Digital Sales at Haglöfs, provides some exciting insights into those strategies and also shares the digital challenges of a DTC brand. Shop Haglöfs: https://www.haglofs.com/de/de-de/ 20% Disco…
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Commerce Talks with Alexander Graf


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#37 How to master omnichannel in retail. Ben Cornelisse, CEO Kamera Express.
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Recorded live in the superstore of Kamera Express, LeWimLex host Alex Graf interviews Ben Cornelisse, Founder and CEO of Kamera Express. How did the retailers for photo and video equipment online and offline become a market leader in the Netherlands? What does the future hold for video and photo retailers? And who masters omnichannel right now...? …
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#36 How doing good attracted 200m views in 12 months. Michiel de Gooijer, Founder, Brightvibes.
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LeWimLex host Willem interviews Michiel de Gooijer, Founder of one of the largest video publishers worldwide, Brightvibes. The content platform has set on amplifying the good in the world and reached 200 million views in the past 12 months. LeWimLex dives into Michiel's track record in media and the three goals that the platform pursues in influenc…
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#35 From premium online CX to sky-rocketing Reordering Rates. Markus Fougstedt, Founder Carl Dagg.
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LeWimLex episode 35 dips into the making of the leading Swedish premium umbrella brand Carl Dagg. Lena & Alex had the pleasure of interviewing Co-Founder and Partner Markus Fougstedt. Listen in to find out how Carl Dagg takes a different approach to branding and online customer experience that have resulted in astonishing customer loyalty and above…
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#34 . Asket wants fashion customers to buy less to be successful. August Bard Bringéus, Co-Founder.
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Lena Hackelöer & Alex Graf interview August Bard Bringéus, Co-Founder of Asket. The Swedish fashion brand takes a different approach to business success: they ultimately want everyone to buy less - and invest more into quality essentials...by Asket. August talks about their very beginnings and explains why wholesale doesn't work for them and what t…
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#33 Petrolheads in E-Commerce. Henrik Zadig, CEO, Pierce.
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In this Le WimLex episode, Lena & Alex had the pleasure of getting Pierce CEO Henrik Zadig in front of a microphone and got some exclusive insights. The self-named Petrolheads of E-Commerce are one of the most successful Swedish online retailers of all time and the European market leader in digitally selling motorcycle parts. Insights on the strong…
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#32 Reducing returns by 1+% on a fashion marketplace. Thijs Verheul, Founder United Wardrobe.
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In this Le WimLex episode, Alex & Willem interview Thijs Verheul, Founder at United Wardrobe. Listen in to find out what made the Dutch-founded second-hand marketplace that sells brands like Nike & G-Star Raw, so successful in the Netherlands and gets them closer to leveling up with competitor marketplace Vinted. High return rates have become a big…
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#31 Scaling to the #1 classified site in a developing market. Martin Malmström, Bikroy.
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Lena Hackelöer interviews Martin Malmström, the former CEO of Bikroy, the leading Bangladeshi second-hand marketplace. Martin shares his journey at Bikroy, building the company from the ground up to becoming the number one classified site and a category leader after only one year of operations. In spite of tough competition, political uprising and …
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#30 The making of a creative restaurant. Ron Simpson, Founder The Avocado Show.
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Interviewing Ron Simpson, Founder at The Avocado Show in this Le WimLex episode. How could an avocado revolutionize the hospitality industry? Ron talks about how founding a creative agency was the perfect foundation for launching a new generation of restaurant brand.Bởi Alexander Graf & Lena Hackelöer
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#29 Setting the new Benchmark of an Entire Industry. Ynzo van Zanten, Tony's Chocolonely
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Interviewing Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely in this Le WimLex episode. Insights into the life of a chocolate Evangelist and Tony's Chocolonely's journey to not only revolutionize the way they produce chocolate but to improve standards of an entire industry.Bởi Alexander Graf & Lena Hackelöer
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#28 The time to talk about Climate Change is over. Wessel van Eeden, Justdiggit.
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This episode takes the discussion outside of e-commerce. Interviewing Wessel van Eeden, Global Marketing Director at Justdiggit in this Le WimLex episode. "Beside Trump, the whole world is now aware that we are facing serious issues when it comes to climate change." What to do against it?Bởi Alexander Graf & Lena Hackelöer
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#27 The Pioneer of Amazon Vendor Management. Nils Zünddorf, Managing Director Factor A
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Interviewing Nils Zünddorf, Managing Director at Factor A in this Le WimLex episode. From optimizing product data on Amazon to gaining marketshare, Nils shares his experience of working with Amazon vendors for over 10 years.Bởi Alexander Graf & Lena Hackelöer
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#26 Europe's only big print platform. Hans Scheffer, Founder Helloprint
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Interviewing Hans Scheffer, Founder Helloprint in this Le WimLex episode. The platform economy has arrived in the printing industry. Deep diving into the success of Helloprint, Hans gives detailed insights into the multi-million-euro player.Bởi Alexander Graf & Lena Hackelöer
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#25 The 60/40 balance of advertising. Paul Kemp Robertson, Founder Contagious
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Interviewing Paul Kemp Robertson, Contagious in this Le WimLex episode. Why does creativity kick the living crap out of non-creative work? What are best & worst bractices of branding today - and why should brand awareness even matter for B2B companies?Bởi Alexander Graf & Lena Hackelöer
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#24 How to become the #1 marketplace in the Netherlands. Huub Vermeulen, CEO at Bol.com
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Interviewing Huub Vermeulen, CEO at Bol.com in this Le WimLex episode. Bol.com is the Amazon of the Netherlands and has even managen to achieve the concept of a fair marketplace. How will they secure their growth in future, especially once Amazon enters the Dutch market?Bởi Alexander Graf & Lena Hackelöer
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#23 How to become the blueprint of B2B digital business transformation. Wacker Chemie
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Interviewing Dirk Ramhorst, CIO at Wacker and Axel Schmidt, CDO Customers at Wacker in this Le WimLex episode. The €5bn B2B chemistry business has managed to drive organizational change in a pioneering fashion. How did they manage to leverage the knowledge, motivation and spirit of each individual in the company? Recommended follow up: https://www.…