Những podcast Marketing For Photographers hay nhất (2024)

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250: Everything About Backlinks With Kari Bjorn 47:24

1d ago47:24

47:24

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentor…

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249: Five Things I'm Doing To keep My Biz on Everyone's Radar 18:13

15d ago18:13

18:13

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m…

1
248: Multiplying Your Marketing Mojo With Bobbi Barbarich 44:31

22d ago44:31

44:31

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work …

1
247: Ideas on How to Market Your Family Photography Business 13:51

1M ago13:51

13:51

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so…

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246: A Business Without A Website With Jon Canlas 1:08:12

2M ago1:08:12

1:08:12

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation t…

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245: Client's Interview: Inquiries & Perceived Value. 34:35

2M ago34:35

34:35

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely …

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244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage 18:40

2M ago18:40

18:40

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The …

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243: Outside of Social Media What's The Best Tool/Place For Marketing? 16:14

3M ago16:14

16:14

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael …

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242: Portfolio Building and Curation With David Abel 37:22

3M ago37:22

37:22

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding phot…

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241: How to get started with SEO With Brianna Parks 49:13

3M ago49:13

49:13

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In toda…

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240: Five Ways to Show Gratitude in the Wedding Industry and Grow Your Business 9:18

5M ago9:18

9:18

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAP…

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239: How To Use ChatGPT To Write Better Content With Corey Potter 46:05

6M ago46:05

46:05

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers…

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238: How to Market Your Photography Business When You Are Feeling Overwhelmed With Aida Glowik 48:36

6M ago48:36

48:36

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My We…

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237: How To Shoot Better Candids So You Can Book More Clients With Bobbi Barbarich 1:04:02

6M ago1:04:02

1:04:02

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authenti…

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236: A New Quarter, a Fresh Start: Dive into Data Analysis Now! 10:01

7M ago10:01

10:01

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge.…

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235: Don't Do This To Your Prospects 20:02

7M ago20:02

20:02

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOU…

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234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps 19:23

7M ago19:23

19:23

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I…

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233: Marketing Insights from A Michelin Star Dining Experience 23:45

7M ago23:45

23:45

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who have…

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232: Q&A: How To Use A Podcast To Market Your Business + More 21:09

8M ago21:09

21:09

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edi…

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231: What Posting on Instagram Every Day For 30 Days Taught Me 14:36

9M ago14:36

14:36

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you…

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230: Marketing Your Photography Business on Pinterest With Daniel Moyer 1:02:48

9M ago1:02:48

1:02:48

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND …

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229: lessons learned from 100 business dates in 100 days with Pam Kriangkum 46:26

9M ago46:26

46:26

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coff…

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228: Going Viral on TikTok with Oak & Iron 51:51

10M ago51:51

51:51

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with …

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227: Mastering Instagram Reels With Michelle Gifford 32:58

10M ago32:58

32:58

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of str…

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226: To Get Verified, Or Not To Get Verified:That's The Question 24:35

1y ago24:35

24:35

This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so t…

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225: How To Write A Blog Post To Maximize its Impact 18:01

1y ago18:01

18:01

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to pag…

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224: 3 Pasos Que Debes Tomar Despues De Hacer Una Boda (Episode in Spanish) 9:38

1y ago9:38

9:38

Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!

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223: Is Your Brand Full of Social Doubt? 16:27

1y ago16:27

16:27

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that! In today’s episode, I cov…

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222: Data & Marketing With Colie James 48:08

1y ago48:08

48:08

Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers. She interviewed me on her podcast a few weeks back and I now I want to…

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221: Money Talk with Kristin Sweeting 53:13

1y ago53:13

53:13

Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal. Kristin is a wedding photographer and business coach based in Nashv…

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220: Rihanna Worked for Free, Should You? 30:21

1y ago30:21

30:21

Friend, I’m late to this conversation, but it’s absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style) In this episode, I chat about how you can’t compare your small…

1
219: Buyer's Personas & How To Effectively Sell To Them 52:24

1y ago52:24

52:24

Friend, today’s episode is packed with information and key content to succeed at sales. If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working wit…

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218: Four Major Mistakes Why your Pinterest isn't Delivering Results. 13:59

1y ago13:59

13:59

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet. In this episode, I cover the four major mistakes why your Pinteres…

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217: Plagiarism & Stealing. A no-no for your business. 17:07

1y ago17:07

17:07

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients? Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This …

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216: Building a Brand That Has No Competition With Eden Strader 39:23

1y ago39:23

39:23

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no lon…

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215: How to deal with clients that are difficult during a session or wedding 36:33

1+ y ago36:33

36:33

Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on …

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214: Tracking Your Data To Make Better Marketing Choices 13:24

1+ y ago13:24

13:24

Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today’s episode is short, but straight to the point. If you have any …

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213: Three Business Lessons That We Can Learn From The World Cup 13:57

1+ y ago13:57

13:57

Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING O…

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212: Systems And Why Are They Crucial For Your Business And Well Being 21:48

1+ y ago21:48

21:48

Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your busin…

1
211: Photo Timelines For Weddings 15:27

1+ y ago15:27

15:27

I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline. In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing expectations and having enough time to create the body of work that will impress your clients. There is always room to capture …

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210: How To Nurture Relationships To Get On Venue Lists With Shannon Tarrant 38:38

1+ y ago38:38

38:38

Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics. In today’s episode, I had the opportuni…

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209: Find the Right Team With ShootWith.Me 32:35

1+ y ago32:35

32:35

Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out. We all have read horror stories on Facebook groups, and it can be a bit nerve-wracking to hire someone you have never worked with. Let me introduce you ShootW…

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208: Concept To Creation With Alex Eischeid 45:58

1+ y ago45:58

45:58

Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid. Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice. In this episode,…

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207: Custom Proposals With KT Merry 39:26

1+ y ago39:26

39:26

Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals. KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities. In today’s chat, we are covering the topic of custom proposals an…

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206: Seis Errores Que Estas Cometiendo en Tu Pagina De Portafolio (Episode In Spanish) 15:45

1+ y ago15:45

15:45

Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio! En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website. Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic…

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205: Self-Care During The Busy Season 11:58

1+ y ago11:58

11:58

In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”. Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead. -- ARE YOU READY TO LEVEL UP YOUR …

1
204: Vendors' Galleries 15:04

1+ y ago15:04

15:04

If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them. Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also expo…

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203: Do You Need To Send Gifts To Your Clients? 17:43

1+ y ago17:43

17:43

Friend, to gift or not to gift, that is the question. This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift? I have done it all! I have gifted my clients and I have skipped it too, and it today’s episode I’m sharing …

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202: Clarity on Your Marketing Goals 14:44

1+ y ago14:44

14:44

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients” I know it’s really easy to attempt to measure our marketing…

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201: Content Creation Over Traditional Blogging With Nina Larsen 46:44

1+ y ago46:44

46:44

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado. She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy. Nina has been a guest on the podcast before, so I recomm…

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