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Matching Voter Files to Digital Identities with Ray Kingman Semcasting
Manage episode 371070744 series 1171999
Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters and not just display messages.
We talk about:
- Improving the reach of digital political ads
- Value of the constellation approach to finding voters
- Designing a more effective media mix to target and reach the desired audience
- Why understanding early voters means saving money on later media buys and improving outcomes
- Authorized use of voter files
@Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #CTV #PoliticalAds
108 tập
Manage episode 371070744 series 1171999
Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters and not just display messages.
We talk about:
- Improving the reach of digital political ads
- Value of the constellation approach to finding voters
- Designing a more effective media mix to target and reach the desired audience
- Why understanding early voters means saving money on later media buys and improving outcomes
- Authorized use of voter files
@Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #CTV #PoliticalAds
108 tập
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