Những podcast Affluent hay nhất (2024)

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Maximizing Meta Ads for Selling to Affluent Buyers 27:14

1d ago27:14

27:14

In this episode of The Affluent Buyer Script, host Katy Doss explores the art of maximizing Meta Ads to effectively reach and convert affluent buyers. Katy breaks down the key components of successful Meta Ad campaigns, focusing on three critical areas: defining your target audience, crafting compelling ad creatives, and understanding the essential…

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103: Profitable Interior Design Discovery 35:06

2d ago35:06

35:06

Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clie…

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The Power of Marketing Partnerships for Luxury Outdoor Products and Services 24:28

8d ago24:28

24:28

In this episode of The Affluent Buyer Script podcast, host Katy Doss explores the impact of strategic marketing partnerships for luxury outdoor product and service businesses. Katy breaks down how collaborating with complementary brands can expand your reach, enhance credibility, and maximize marketing efforts. Whether you're looking to share costs…

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102: 7 Myths of Client Money Talks 46:47

9d ago46:47

46:47

Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and va…

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The Power of Storytelling for Luxury Outdoor Product and Service Businesses 22:18

15d ago22:18

22:18

Storytelling is a powerful tool when you’re selling to affluent buyers. In the world of luxury outdoor products and services, where affluent customers are discerning and expectations are high for anything you’re selling, even highlighting the benefits can fall flat. Crafting compelling stories that differentiate you from the competition and evoke e…

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101: Is Pay to Play Design PR Worth It? 28:14

16d ago28:14

28:14

In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere fro…

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Creating Target Personas to Match Your Affluent Buyers 22:38

22d ago22:38

22:38

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to? There’s a tried and true way to combat this problem – Target Personas. Today, Katy Doss of Script Marketing take…

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100: You Are Only as Good as Your Sources 45:10

23d ago45:10

45:10

In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly specia…

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Marketing Around your Business’s Seasonality 15:40

29d ago15:40

15:40

If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads? Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the…

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099: Interior Design Business Recession Remedies 31:30

1M ago31:30

31:30

Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no…

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Pinterest and Affluent Buyers: The Ideal set for selling your high-end home products and services 9:27

1M ago9:27

9:27

Today we explore why Pinterest is the ultimate platform for reaching affluent buyers in the high-end home product and service industry. Katy shares compelling stats, explains how Pinterest functions as a visual search engine, and highlights features like Pinterest Predicts that can help businesses stay ahead of trends. She also provides actionable …

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098: Interior Design as a Second Career: You Have What It Takes 25:17

1M ago25:17

25:17

Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career. In this episode, I want to encourage you as…

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Your Outdated Logo: Honor History or Redesign? 6:05

1M ago6:05

6:05

Today we tackle a common dilemma for luxury home product and service companies: whether to honor history by keeping an old, outdated logo or to redesign it for a modern audience. We'll discuss the importance of a logo as the first impression buyers have of your business and how times and tastes have changed since many logos were first designed. We'…

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097: Your True Value as an Interior Designer 29:28

1M ago29:28

29:28

As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand ju…

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Elevating Your Target Customers: Shifting Focus to Affluent Buyers 10:13

2M ago10:13

10:13

If you’ve been targeting anyone with a wallet since your high-end home product or service company was founded, this episode is for you. Today we discuss how to begin shifting your focus from targeting anyone and everyone to targeting affluent buyers, so you can increase your close rates and shorten the sales cycle. We’ll discuss: Understanding the …

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096: 15 MORE Tips for Design Business Efficiency (Part 2) 50:17

2M ago50:17

50:17

Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more usefu…

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Psychology 101: What Encourages Affluent Buyers to Buy 7:48

2M ago7:48

7:48

In this episode, we delve into the psychology behind why affluent buyers are willing to pay a premium for products and services, even when cheaper alternatives are available. Understanding these psychological triggers can help you effectively market your high-end home products and services. We'll explore three key behaviors of affluent buyers: Excl…

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Are you treating your brand like a luxury brand? 9:02

2M ago9:02

9:02

In the home product and service industry, premium products and services are often sold like commodities. However, if you have high-quality products or services, it's time to elevate them to luxury status to attract affluent buyers. We'll explore how luxury brands focus on quality, experience, and exclusivity, and how you can apply these principles …

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095: Saving Time & Money with AI 41:41

2M ago41:41

41:41

In the fast-paced world of design, staying ahead of the curve is a must. One powerful way to achieve this is by implementing the use of AI, aka: “artificial intelligence.” Gone are the days when AI was seen only as a novelty, used for writing love poems. Today, it’s a powerful tool that can transform your business. From automating repetitive tasks …

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094: 10 Tips for an Efficient Design Business, Part 1 34:23

2M ago34:23

34:23

Running a design business can be both rewarding and challenging. With tight deadlines, demanding clients, and the pressure to stay creative, efficiency sometimes takes a backseat. What if there were simple, actionable tips that could transform your workflow, boost your profits, and ultimately lead to more satisfying work and happier clients? In thi…

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093: 5 Steps to Get Everything You Want 39:08

2M ago39:08

39:08

As a designer, you might find yourself stuck in old patterns and beliefs that are preventing you from reaching your goals. You may think you aren’t good enough to be published. You may believe that you have to always say “yes” to every single prospect, regardless if it’s an ideal project or not. These types of patterns and beliefs don’t just affect…

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092: 45 Ways to Stop Doing Too Much 49:59

3M ago49:59

49:59

Many business owners fall into the trap of "doing" too much and forget the simple joy of just "being." If this sounds familiar, you're not alone. We “do-ers” feel like we are being lazy if we aren’t constantly performing. Let me clue you in on a lesson I had to learn the hard way. If your switch is always set to “do” instead of set to “be,” your cr…

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091: Your Vision Board is Broken: How to Fix It 43:44

3M ago43:44

43:44

I’m sure you’ve heard business and life coaches advise on the importance of creating a vision board. Essentially, a vision board is a tool for personal development and achievement. The purpose is to motivate and inspire you as you work towards accomplishing your dreams. While vision boards have been a traditional tool for goal-setting, they aren’t …

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090: How to Prioritize Your Profit 34:22

3M ago34:22

34:22

In the world of interior design, design firm principals are constantly juggling a million and one tasks. From design discovery to client onboarding, floor plans to renderings, networking to social media, project management to client care, you do it all. Let’s face it, you’re wearing upwards of 36 hats at any one time, and it can leave you feeling o…

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089: How To Prepare For MORE Profit 28:04

3M ago28:04

28:04

Working in design, we know how important a living space can be for our clients’ well-being. We design entire rooms looking for ways to make our clients’ lives easier, more efficient, and more beautiful. But, how often do we do the same for ourselves? I’m not just talking about our curated office spaces. When was the last time you purged yourself of…

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088: 5 Ways To Beat Overwhelm 33:10

4M ago33:10

33:10

Feeling like you're constantly chasing your tail in your design practice? I know I've been there—drowning in emails, juggling multiple tasks, and never quite feeling like I'm on solid ground. However, the most important thing to remember about overwhelm is that it is just your perspective on a moment in time. It does not have to be your reality. I'…

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087: Are You Using the F– Word In Your Business? 31:30

4M ago31:30

31:30

Free: what does it make you think of? A bargain? A steal? Now consider…are those concepts really the ideas you want your clients to associate with your brand? Whether we like it or not, words are loaded with associations and, starting now, this is one word I want you to avoid in your branding. Free does not encourage engagement or investment into y…

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086: Your Clients Aren’t Qualified, Take the Lead 35:19

4M ago35:19

35:19

Ever felt lost in the maze of design decisions, wondering if you're making the right choices for your clients? As a designer, it is important to embrace your role as a navigator, steering your clients towards the beautiful and functional spaces they dream of. This episode is brimming with insights on how to assert your expertise from the get-go, en…

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085: Mastering Client Testimonials, Referrals, and Photography to Propel Creative Business Success 30:41

4M ago30:41

30:41

Did you know that there are three actionable ways to guarantee every project that you take on will grow your business? Leveraging client testimonials, referrals, and photography are the best ways to use your prior successes to propel your future ones. Today, I’m deep-diving into each so that you can be more successful with every project you take on…

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084: Build Your Business Around Travel & Thrive! Success Story with Megan Siason of M Studio Interior Design 50:01

5M ago50:01

50:01

What if I told you that at this time next year, you could be taking a client Zoom call while in Thailand, with another trip to Italy planned for the following month, all without missing a beat–or a profit–in your creative business? My special guest today, Megan Siason of M Studio Interior Design is here to prove that such a claim isn’t a pipe dream…

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083: Uncover the Home’s Interior Potential (Design Discovery 3) 19:21

5M ago19:21

19:21

As we round out our tour of the design discovery process, it’s time to explore the art of the home review report. In guiding you through the third installment of our design discovery series, I’ll explore the art of conducting a thorough home review to assess the style and comfort of your new clients. Though this is a straightforward process, you mu…

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082: Design Discovery that Guarantees You Land the Project 37:23

5M ago37:23

37:23

As creatives, we often fall into the temptation of leapfrogging the business aspect of a new project in order to dive right into the creative. However, if you want the most creatively satisfying projects, you need to take care of the business side of things with your client first. This means crafting rapport and a quality relationship with your cli…

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081: The Four Steps to Landing Every Project 41:22

5M ago41:22

41:22

Ever felt like you're running a marathon with business opportunities, only to end up with a hodgepodge of projects that leave you breathless and unfulfilled? I've been there, juggling clients and deadlines, until I realized the power of the Golden Door Qualifier. It's a game-changer: a four-step method that starts with an intricate website inquiry …

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080: Money Personalities for More Profit: Bethany Palmer of Interiors by Bethany in Colorado Springs, CO 52:43

5M ago52:43

52:43

Embark on an enlightening journey with financial guru-turned-designer Bethany Palmer as she sits down with me to unravel her life-changing switch from working with an interior designer to being one. Bethany’s backstory of swapping stock markets for swatches illustrates how a keen understanding of a client's financial demeanor can transform the inte…

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079: If She’d Only Met Me 8 Years Ago 52:44

6M ago52:44

52:44

If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina. When we met last year at my d…

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078: Your Library Card to Designer PR Opportunities Without the PR Firm Commitment with guest Molly Schoneveld Founder & CEO of The Storied Group 46:27

6M ago46:27

46:27

Ever wondered how a design goes from a creative's mind to the glossy pages of your favorite magazine? My superstar guest, Molly Schoeneveld, CEO of The Storied Group, pulls back the curtain on the world of design PR for an enlightening discussion on public relations within the design world. A boon for designers during the pandemic and beyond, Molly…

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077: Getting Published To Get More Ideal Clients 27:16

6M ago27:16

27:16

Ever wondered how the splash of recognition from a published piece can rain new clients into your creative business? Getting your work published can be a gratifying ego boost, but it’s also crucial for securing more clients by getting your name and work out there in the wild. Today, I’m revealing the blueprint for harnessing the power of print and …

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076: How Being Cheap Is Killing Your Profits 37:52

6M ago37:52

37:52

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at i…

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075: Thriving in Economic Uncertainty: Growth and Stability Tactics for Design Businesses 41:54

7M ago41:54

41:54

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be pre…

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074: Think & Get Clients 34:59

7M ago34:59

34:59

Are you ready to redefine the landscape of your design career as well as your personal well-being? In chatting with the designers I coach, I’ve noticed that a fog of uncertainty has started to settle over many of us. I’m here as your beacon of hope through today’s pivotal and life-changing episode. Today, we're peeling back the layers of confusion …

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073: Are Your Clients Allies or Obstacles? 26:20

7M ago26:20

26:20

Sourdough toast with sour cherry jam might just be my secret ingredient to celebrating the wrap of a recording session, but it's the client-designer relationship that's the true bread and butter of our industry. Today, I peel back the curtain on the collaborative dance we engage in with clients, sharing candidly how a project's end can actually bec…

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072: 4 Must-Haves for Every Client 31:34

7M ago31:34

31:34

Have you ever walked away from a conversation feeling completely unheard? It's a common plight, but in the design world, this can spell disaster for client relationships. In today’s episode, we’ll explore the transformative art of client communication and care that makes the difference between a one-time project and a lifelong partnership. From the…

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071: The Power of One 29:07

8M ago29:07

29:07

Have you ever felt the magnetic pull of a single, life-changing idea that could revolutionize your creative business? That's precisely what we're unwrapping in today's episode of The Affluent Creative. In today’s episode, I’d like to introduce you to the 'Power of One' strategy, a transformative approach that could be the compass to your success. I…

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070: What To Do If You Get A Bad Review 17:47

8M ago17:47

17:47

The dreaded bad review–it’s happened to the best of us. Perhaps you had a falling out with a tough client who then decided to take their anger out through a malicious and untruthful review on your social media page. Or, maybe you aren’t even entirely sure where the negative review came from because it has been signed by someone not in your client r…

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069: 7.5 Weekly Questions To Grow You And Your Business 50:42

8M ago50:42

50:42

As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and…

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068: C.R.E.A.T.E. a More Profitable Practice 47:15

8M ago47:15

47:15

In the realm of design, connecting with clients goes beyond aesthetics; it's about speaking their language and sharing values that echo through your work. It's all about leveraging your unique journey—from the places you've lived to your personal hobbies—to establish a brand that resonates and creates enduring client relationships. In today’s episo…

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067: Guaranteed Growth From Every Project 30:41

8M ago30:41

30:41

If you’ve ever found yourself wishing that the stellar work on the latest design project you’ve been devoting your time to would definitively translate into sustained growth even after that project is over…well, you’re in for a treat this episode. There are three specific ways to guarantee that you will grow your business with every project that yo…

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066: 7 Steps to Your Best Design Year Ever 41:28

9M ago41:28

41:28

Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. …

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065: The Language of Luxury 42:24

9M ago42:24

42:24

What if I told you that the words you choose can have an impact on your bottom line? One of the best ways to attract affluent clients is by choosing the right words–words that not only magnify the worth of your work but sow the seeds of success. That means discarding limiting words like "expensive" and "cheap" and embracing empowering language that…

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064: What Your Affluent Clients Want 58:47

9M ago58:47

58:47

Over the past few episodes, I’ve been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? Today we are delving straight into the heart of what affluent clients seek. Your ideal …

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