This is a podcast about deciphering human behavior and understanding why people do the things they do. I, Zach Elwood, talk with people from a wide range of fields about how they make sense of human behavior and psychology. I've talked to jury consultants, interrogation professionals, behavior researchers, sports analysts, professional poker players, to name a few. There are more than 135 episodes, many of them quite good (although some say I'm biased). To learn more, go to PeopleWhoReadPeop ...
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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502. How Maker's Mark Redefined Loyalty During Crisis
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41:38In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and …
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501: The Psychology of Unboxing: Why We Can't Look Away
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23:25In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes them so captivating. Have you ever wondered why millions of people are drawn to watching others unwrap everything from toys to tech? It turns out, it’s not just a quirky trend; it’s rooted in behavioral …
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Can eye direction reveal lies? Or is that behavior bullshit? A talk with Tim Levine
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55:14Maybe you’ve heard that you can get clues about whether someone is lying by what direction they look when they talk. The most common form of this idea is that if someone is looking up and to their left, they’re more likely to be accessing real visual memories (associated with truth), and if they’re looking up and to their right, they’re more likely…
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500. Celebrating Episode 500 with Pat Flynn
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56:20In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Passive Income podcast and author of the upcoming book, Lean Learning. With over 60 million downloads across his platforms, Pat shares his journey in digital entrepreneurship, the power of serving others…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss her enlightening new book, How to Fall in Love with Questions. Their conversation dives deep into the transformative power of questions and how embracing uncertainty can lead to personal growth and dee…
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498. From Questions to Innovation: The Path to Better Answers
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27:07In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and success in both personal and professional realms. As the 498th episode approaches the milestone of 500, Melina reflects on her journey and the significance of curiosity in her work. She revisits the core …
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior researcher at the Women and Public Policy Program at Harvard Kennedy School, shares her expertise on advancing gender equality and fairness in the workplace. Throughout the conversation, they discuss p…
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496. The Hidden Costs of Inequity Aversion in Business
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35:53In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinction…
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495. The Human Side of Leadership w/ Willie Pietersen
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56:26In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while managem…
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494. From Management Mess to Leadership Success
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42:10In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the …
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492. Breaking Free from Functional Fixedness
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30:01In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinde…
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491. Unlocking the Power of Storytelling in Business
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49:31In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill…
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In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hanni…
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489. Beyond Mentorship - How to Sponsor Success
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47:19In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively c…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the…
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Why some see liberals as the undemocratic ones: A talk about democracy and polarization with Elizabeth Doll
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1:22:54Many Americans think Trump is harming democracy; they see him as acting undemocratically in various ways. At the same time, Republicans and Trump supporters can view Democrats/liberals as themselves acting in highly undemocratic ways: as embracing various beliefs and actions that violate the spirit of democracy. I talk to Elizabeth Doll, who has wo…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior c…
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486. Making It Easy: The Art of Seamless Sales
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48:49In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process.…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares hi…
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484. The Psychology of Pricing: Framing with Numbers
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28:58In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, par…
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On hypnosis and mind control: separating fact from fiction | with Martin S. Taylor
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1:02:55A talk about hypnosis and mind control with Martin S. Taylor, a well known British hypnotist (hypnotism.co.uk). Martin is known for his stage hypnosis act but also for educating people about hypnosis and removing the illusions and mystique surrounding it. There are some people who make astounding claims that they can control and manipulate people u…
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483. Unlocking the Laws of Connection
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47:11In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawi…
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482. The Power of Unity in Persuasion
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34:12In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convinci…
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481. The Consumer Insights Revolution
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47:28In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer…
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479. The Housefly Effect: Small Changes, Big Impact
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40:19In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a f…
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478. The Power of Choice Architecture in Behavior Change
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49:49In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member …
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477. The Financial Value of Gender Diversity in Business
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52:55In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor at NUS Business School, as they dive into groundbreaking research on the value of gender diversity in companies. David discusses his extensive work that quantifies the impact of workforce gender diversity on company performan…
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476. Setting Up Experiments for Your Business
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27:01In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professi…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller 4000 Weeks: Time Management for Mortals and the newly released Meditations for Mortals. Oliver shares his insights on embracing the finite nature of life and how recognizing our limitations can lead to a more fulfilling ex…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "br…
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473. The Five Talents That Really Matter
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48:07In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of The Five Talents that Really Matter. Barry and Sarah share their extensive research on leadership effectiveness, revealing the five key talents that drive extraordinary performance. Their work, based on studying over 58,000 execu…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in behavioral economics and transformation design, to explore the concept of hyper performance. Agnis shares insights from his work, including his involvement with the innovative company, The Littery, which uses behavioral economics to turn…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T Business, for an insightful discussion on what it means to "lead bigger" and how to incorporate inclusive leadership in today's evolving work environment. Ann, who made history as AT&T's first woman of color to hold the CEO position, shares h…
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What happened to Keith Olbermann? A review of his insulting and incendiary behaviors
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1:18:55In March of 2024, the newsman and sports commentator Keith Olbermann tweeted that the “Supreme Court had betrayed democracy” and called for it to be “dissolved.” This was the second time he’d called for the Supreme Court to be dissolved: he did that also in 2022. This is a review of some of Olbermann’s more unreasonable and incendiary behavior over…
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470. Unlocking the Power of Vulnerability Loops
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34:44In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful tool can enhance trust and foster deeper connections within teams and organizations. Originally aired in October 2022, this refreshed episode highlights the importance of embracing vulnerability as a means to build …
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Mirror selfies, duck faces, and party pics: On signals we send with dating app profiles
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52:45I talk to Dr. Jess Snitko, who has researched online dating and other online communication, about the signals and messages we send, intentionally and unintentionally, with dating app profiles and pictures. Jess earned her Ph.D. in Media, Technology, and Society from Purdue University in 2020. Topics discussed: Factors in pictures and profiles that …
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469. Revolutionizing Corporate Learning
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46:13In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry,…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a fascinating conversation with Nate Andorsky, author of Decoding the Why. This refreshed episode dives into the intricate world of behavioral science and its application in technology and strategy for innovative companies and nonprofits. Nate, an entrepreneur with a keen intere…
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467. The Streak End Rule: Revolutionizing Motivation with Polly Kang
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49:53In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to explore the fascinating "streak end rule" and its implications for motivation and job satisfaction. Polly's research delves into how feelings influence decisions in organizational settings, using advanced quantitative tools an…
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466. Declutter Your Mind: Behavioral Economics for a More Organized Brain
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45:24In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics principles. Feeling overwhelmed and scattered? You're not alone. Melina shares practical strategies to help streamline your mental processes, reduce stress, and boost productivity, drawing from behavioral economics insi…
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Is the left-right spectrum an illusion that harms us? A talk with Hyrum Lewis
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53:35What if I told you the left-right political spectrum was an illusion? What if I told you there is no “left” or “right”? My guest is Hyrum Lewis, co-author of The Myth of Left and Right: How the Political Spectrum Misleads and Harms America. They argue that we’ve embraced a simplistic, faulty idea of an essential “left/liberalism” and an essential “…
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465. The Leadership Amplification Effect with Adam Galinsky
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49:55In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire. Adam, a professor at Columbia Business School, shares insights from his extensive research on leadership, negotiation, and decision-making. He discusses the continuum of inspiring and infuriating leaders, revealing that these tr…
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464. Rethinking Failure: Behavioral Insights with Madeline Quinlan
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46:42In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and dis…
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Does Trader Joe's pressure its employees to talk to customers?
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23:26Every time I go in Trader Joe's, the checkout person asks me a question of some sort. I used to think everyone there was just happy and friendly, but then I heard reports that it was more of a rule or strong encouragement that employees talk to customers. I read conflicting reports about this online and wanted to talk to someone who'd worked at Tra…
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The charlatan Chase Hughes promoted by popular shows “Diary of a CEO," Patrick Bet-David, more
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53:23The fraud Chase Hughes, whose major lies and unethical behaviors I’ve examined in past episodes, continues to succeed in getting popular podcasts with large audiences to interview him. Chase recently appeared on the podcast The Diary of a CEO with host Steven Bartlett; he also appeared on Patrick Bet-David’s podcast (PBD podcast). He's also been on…
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463. Defy: Embracing the Superpower of Responsibility with Sunita Sah
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49:51In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making and how it can be a powerful too…
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462. The Power of Saying No with Vanessa Patrick
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41:59In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Vanessa shares her insights on wh…
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The polarization of Elon Musk: His high-contempt approach to political disagreement
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18:24In June of 2024, I got an op-ed published in TheHill.com about Elon Musk's polarization -- specifically his affective polarization, which refers to how people perceive and treat their political opponents. Like many in our highly polarized, righteously angry society across the polical spectrum, Elon Musk treats the "other side" with much contempt an…
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