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The Brand Builder Show

Brand Builder University

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Welcome to The Brand Builder Show, an Amazon FBA podcast with a difference. We discuss the latest and greatest strategies for growing eCommerce brands on Amazon, Shopify and beyond. Learn how to launch products, scale operations, and position for exit.
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The Brand Builder Podcast show gives a behind the scenes look at some of the world's most successful brands and gives you the keys to what is working right now. This podcast is presented by Capitalism.com with host Max Kerwick.
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Magnetic Brand Builder

Narrative Network

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The Magnetic Brand Building Podcast is for you. You, the creator, the entrepreneur, small business builder and unique soul. It's for the dreamer and the doer. Kristen has a casual and conversational approach to sharing her years of brand, marketing and entrepreneurial thinking in this podcast. Both personal experiences and stories with her peers. As a big thinker, problem solver and strategic planner she looks for ways to simplify the complicated and shares how dyslexia has been her greatest ...
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Join Emily Hester, a 24-year-old entrepreneur, each week as she discusses her journey in starting and running a creative business, as well as branding and marketing as a GenZ business owner! And don't worry, there's still a bit of pop culture, too! Support this podcast: https://podcasters.spotify.com/pod/show/badassbrand/support
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Indie Brand Builder: how to build a successful business online

Dan Chadney: Creative entrepreneur, Online Business and SEO Expert, Blogger

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Each week we interview successful entrepreneurs and industry experts while reflecting on our own experience building e-commerce brands. Topics include selling consumer products wholesale, SEO, e-commerce, marketing, and business management. Whether you’re just getting started in developing a consumer product-based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at indiebrandbuilder.com.
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If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or si ...
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Brand Builders

The Chubbies Founders Tom Montgomery & Preston Rutherford

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Brought to you by the founders of Chubbies (9 figure exit and 10-figure IPO) and Loop Returns, Tom Montgomery and Preston Rutherford have a single goal with this podcast: Give you new information, lessons and learnings, translated into specific tactics you can employ TODAY at your brand to help you build the strongest brand possible, which if you build that strong emotional connection, ALWAYS translates into more profit, if done well. It's our job to help you do brand building well. You can ...
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Are you an aspiring entrepreneur, a seasoned business owner, or want to keep your finger on the pulse of trends in business? We've got you covered! Subscribe to "Vendmae Brand Builders" on your favorite streaming platform(s) and gain incredible insight from entrepreneurs as they share their personal journeys, successes and challenges as well as candidly discuss strategies to achieve business excellence!
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What’s in a name? Likely a brand. In the social era, personal brands are a market-defining career tool, generating influence and opportunities. Join us for expert branding insights from race car driver Julia Landauer, "College Prep" blogger Carly Heitlinger, brand expert Holly Lynch, and Kate White, former editor in chief of "Cosmopolitan." Moderated by Kelly Hoey of Women Innovate Mobile, the panel will discuss strategies and tactics to thrive in the social business world by making your per ...
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Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take. It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sh…
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Is the quality and quantity of what you're putting out there getting you the results you want? This topic came up after a conversation with someone in my community, and it got me thinking. In this episode, I talk about the truth about quantity and quality when it comes to your business. We're chatting about: Assess if the quantity and quality of yo…
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Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today. We're chatting about: How to create strong money management habits Managing your money mindset How to choose gratitude over scarcity One of the biggest shifts th…
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In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey. As business owners, this is something we need to think about a lot. We're covering: Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a differ…
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This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the…
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I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too. In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset. We're covering: WHAT a CEO and leader mindset is, including thinking strategically, having…
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Summary In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They al…
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Summary In this episode of the Brand Builders Podcast, Tom and Preston continue their exploration of the book 'Kellogg on Branding.' They discuss the branding makeover of Ulta Beauty as an example of how to balance short-term performance with long-term brand building. They highlight the importance of taking the time to understand your brand and its…
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I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about. This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out. Janine's journey is a great…
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This week I'm chatting with Elise Daniels about building an engaged community. We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community. Here are the key takeaways from our conversation: Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. B…
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Summary In this conversation, Preston and Thomas discuss the connection between brand building and financial results. They explore the short tenure of CMOs and the transition to Chief Revenue Officers (CROs), highlighting the importance of financial alignment for marketers. They review different methods of valuing brands, including intangible asset…
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In a compelling episode of the Brand Builders Lab Podcast, Suz shares the invaluable lessons she's learned from a decade of navigating the entrepreneurial seas. These 10 lessons are not just narratives of success and challenges but are powerful beacons for anyone looking forward to thriving in their own business ventures. From embracing risks with …
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Summary In this episode, Tom and Preston discuss the key themes from the book 'Kellogg on Branding' and how to architect and craft a brand. They explore the importance of connecting brands to consumers' self-concepts and the primary motives that drive consumer behavior. They also discuss the principles for building strong self-brand connections, su…
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In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast. Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creat…
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Join Suz in this episode of Brand Builders Lab Podcast as she uncovers the top 3 secrets to staying motivated and consistent with your content creation journey! Key Takeaways: Importance of clarity in content creation and goal setting. Continuous improvement to achieve content creation goals. Strategies for efficiently creating valuable content. Re…
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Summary In this episode, the hosts discuss the first section of the book 'Kellogg on Branding' and share their insights and takeaways. They cover topics such as brand positioning, leveraging brand purpose, building a brand portfolio, and the advantages of being a pioneer, fast follower, or late mover. They also emphasize the importance of testing y…
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Summary In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental s…
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This week I'm chatting with the queen of business operations, Leanne Woff the founder of Audacious Empires. Leanne Woff is an Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. Leanne and her team have quickly become known as the empire builder’s …
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Today the podcast is broken into 2 parts. Building your 2024 networking mindset and strategy to grow your business The lessons I learned during the one-day mastermind that I attended this week I'm all about connecting with new people this year in my year of YES. Yes to more high-quality connections. Yes to getting out and working with more clients.…
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Summary In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional …
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Let's talk about how bringing your full self into your business is one of the fastest ways to stand out. No one can compete with what makes you, you! In this episode, we're talking about how to identify what makes you unique how to dig deeper and identify what to share the different categories you can use what are the signature elements of your bra…
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Are you ready to shift your energy to create more of what you want in business and in life? I'm sharing 3 powerful ways to intentionally shift your energy for success. I want to encourage you to take the time to ask yourself these questions and reflect on the energy you wish to cultivate within yourself to pursue your goals and dreams. It's all abo…
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Summary In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivat…
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Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth. In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors. Try PickFu: https://www.brandbuilde…
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Summary The conversation explores the difference between brand and brand marketing, emphasizing the importance of building a strong brand. It highlights the misconception that brand building requires expensive advertising campaigns and showcases how any business can build its brand authentically. The discussion also delves into the impact of behavi…
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Are you ready to build a fearless personal brand this year? I'm sharing powerful insights on what it takes to stand out in the market and connect with your audience. I highlight the three key elements that are crucial in building a powerful personal brand: reputation, repetition, and brand storytelling. Tune in for practical strategies and actionab…
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Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators. However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Lev…
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2024 is your year to become a fearless content creator. Whether we like it or not, creating next-level content is essential for any small business owner. We're online shoppers and that goes for services-based businesses as well as product-based businesses so unless you're spending a bomb on paid ads to get your message out there then content creati…
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This week I'm joined by Hayley and Katy from Oh My Digital to talk about the marketing and social media trends for 2024! It's such a juicy episode, there is so much goodness, so many things to be aware of, to take note of so that you can utilise the tools that you've got, but also have a strategy that works. In this conversation, we're covering it …
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Summary In this episode, Tom and Preston continue their discussion on Les Binet's 'The Long and Short of It.' They explore the concept of brand response and the value of brand actions. They also discuss the evolution from share of voice to share of actions, emphasizing the importance of measuring and understanding customer behaviors. The episode co…
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Summary In this episode of the Brand Builders Podcast, Tom and Preston discuss the paper 'The Long and The Short of It' by Les Binet and Peter Field. They explore the tension between short-term sales and long-term brand building, and the importance of finding the right balance. They discuss tactics for both short and long-term marketing, including …
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In a world of change, what doesn't? When building brands, the relationship we build with our customers exists in the mind. The human brain is essentially exactly the same as it was millions of years ago. Therefore, in a sea of change, some things never do. Today we cover the 7 unchanging laws of creativity. You can apply these laws immediately at y…
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This week we're talking about inspiring, feel good business and life planning for 2024. I took myself out for a planning session the other day and I shared that process on my Instagram stories. I also wrote a little post about it and the response that I had was amazing. It was definitely something that really resonated with people and so I wanted t…
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Welcome to part 2 of the UPW debrief with Dr Marion Piper. If you haven't had a chance to listen to part 1 you can do at Episode 303. On the 14th of September to the 17th of September, Dr. Marion Piper and I attended Unleash the Power Within with Tony Robbins, live in Sydney Australia. It was an incredible event with so many lessons learned and we …
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This week we're talking about 3 things to think about if you want to move from a done-for-you to a done-with-you model or a mixed business model. I know that it's something that a lot of business owners who have been around for a while want to do - so let's talk about it! Having worked with OBM's, copywriters, brand designers, agency owners, and we…
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Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are. In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone. Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ Learn more a…
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Today we're having an honest conversation about business. Some people might disagree but this is something that I've found to be true for me being in the business, brand and sales world for over 25 years. The harder you work, the more success you can have. So often we get into business and we see other people doing it and it seems easy. You start a…
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Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue. Explore Tiege Hanley: https://www.tiege.com/ Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Get our weekly eCom Memo: https://brandbuilderuni.com/newslett…
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Let's talk about some failures today. Before we dive in, there are a few things that I want to share about failing. Whilst I don't want to fail, I'm not scared of it. I know that to grow any business is going to take a lot of failing so I'm okay with it. I think where I draw the line is not having massive fails. So I don't take huge risks. I take s…
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🎙️Join us for a conversation with the CEO of Fern, Saige Harris, as we delve into the art of creating positive sales interactions. Learn essential techniques to build lasting connections with your customers, fostering trust and loyalty. Additionally, discover invaluable insights on structuring lucrative pricing strategies that elevate your brand's …
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Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison. Try PixelMe: https://brandbuilderuni.com/go/pixel-me Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Clayton Atchison 01:04 - Quick Update on Carbon6 and Clayton's Background 04:29 - Exploring…
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If you're looking to create a powerful message and brand, then the 5M Method can help you simplify your strategy and become known in your space. In this episode, we're talking about: Creating your method that you become known for and that helps you communicate clearly to your target audience Developing your message and content out of your method Bu…
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Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand. Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spikeGet our weekly eCom Memo: https://brandbuilderuni.com/newsletter Talking Points 00:00 - Introduction to Guest: Taylor Sanford 00:43 - Taylor's Background in eC…
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I was recently listening to a podcast that inspired this episode. I was listening to Diary of a CEO with the Air BnB founder, Brian Chesky talking about the fact that have to keep refounding our business, and it kind of hit me. As founders and business owners and one way to think about it is, are we refounding and rebuilding our business all the ti…
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Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience. Follow Samantha: https://www.instagram.com/samanthakozuch/ Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007 Learn more about the Maniscripting Journal: https://maniscripting.c…
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Today on the podcast we're talking about how you can realign and re-energise your business. When things get hard, it's really easy to get into scarcity, fix it and hustle mode. That's what we're going to work together to get out of today! There are a few little exercises that I'm going to be sharing with you that have helped me to create a circuit …
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When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly. In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them. Learn more about Zignify: https://zignify.net/ Get our wee…
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I have a belief - that you get what you expect. If you expect to get a table at the cafe, then you'll most likely do that you need to make that happen. If you expect that clients will come to you then you'll probably show up so that they know where to find you. If you don't expect any of that, then in turn you'll probably not show up and do what's …
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Don't miss Episode 3, with Enica Barnes of Neighbors DC, where we unravel the mysteries of brand development and empower you to create a brand that stands out and connects with your target audience. Hit the "Subscribe" button and turn on notifications to be the first to access this wealth of knowledge. Tune in, take notes, and get ready to elevate …
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Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands. With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge. So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlan…
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