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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Prizmah: Center for Jewish Day Schools offers three podcast series: 1. Research Encounter, hosted by Elliott Rabin, Prizmah‘s director of thought leadership, presents a discussion between a researcher and a day school leader about a recent work of scholarship. 2. Prizmah Podcasts Live showcases innovative and transformative initiatives taking place in Jewish schools. Each episode includes a presentation, conversation and audience q&a. 3. Start-up Day School, hosted by Josh Gold, middle schoo ...
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How have our educators been impacted by, and adapted to, the horrific attacks against Israel that took place on October 7 and the ensuing war in Gaza? The starting point for this conversation is the study "Responding to This Historical Moment: Jewish Educators, Clergy, Engagement Professionals and the War in Israel." Hear about the emotional challe…
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What does it take to build a school from scratch? Especially a school as sophisticated as a Jewish day school. In this podcast, we sit down with Rabbi Dr. Gil Perl, who throughout his career has taken three schools from concept to reality. Most recently, in August 2023, he helped open the Jewish Leadership Academy in Miami, Florida. The Jewish Lead…
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In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media land…
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M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M …
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Four heads of school from the Bay Area talk about a mission they took together to Israel during the current war. They depict what it's like in their schools during this time, with heightened antisemitism and anti-Israel sentiment in the region. Their schools are serving as places of refuge, as centers of Jewish pride where people organize oppositio…
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Learn about the The Milken Way, a unique set of ideas and values that guides how Milken Community School, one of the largest Jewish day schools in North America, operates and thinks about customer service. As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” …
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In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture…
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School mission statements articulate a hope that through our educational programs, help students gain the knowledge, skills and inclinations needed to make positive change. By putting Tikkun Olam at the core of K-8 programs, Leo Baeck Day School in Toronto has learned how to help students learn to connect their actions to Jewish values. Learn how a…
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Listen to a far-ranging podcast and expand your understanding of what Jewish arts education is and can be. Explore how one teacher sets up an artists beit midrash, and how students go about creating art from tefillah. Hear how students at another school pass through a collaborative, multilayered iterative process from study to the creation of objec…
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Learn about the vital, sophisticated work of Reggio-inspired Jewish early childhood educators from two day school administrators and a field leader who is also the author of a recent dissertation. The conversation ranges from the ways that educators understand the minds of young students to the development of Jewish identity and creativity, with a …
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How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communi…
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Where does Jewish history live in your curriculum, culture, and approach to education at your school? Jewish history is central to Jewish education, and can be a locus of meaning, authority, and knowledge for all Jewish day school students. Listen to this interesting discussion with Rachel Bergstein, Director of the Center for Excellence and Engage…
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The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’…
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The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action? In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations…
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TikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this …
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How far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to a…
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Learn from Rebecca Lurie and Dr. Jonah Hassenfeld how a leadership team structure that is aligned with institutional values has the capacity to effect impactful and sustained change within a school environment. Explore the process by which the organizational structure of Schechter Boston was transformed into a distributed leadership model. This Pod…
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How can Jewish schools ensure that their graduates go on to be stewards of democracy? And how can Jewish educators teach students to connect Jewish ethics to the practices of citizenship? The Brandeis School of San Francisco has been wrestling with these questions since the 2016 election cycle. Hear from head of school Dr. Dan Glass about how Brand…
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Debby Artz-Mor, director of Jewish learning at the Brandeis School in San Francisco, and Rabbi David Stein, Judaics studies principal at Shalhevet High School in Los Angeles, join Sivan Zakai to discuss her new longitudinal study of Israel education , My Second Favorite Country. They consider understandings of "age-appropriate" learning that can im…
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How do students internalize and act out gender narratives in their relationships to their school, to different subjects, to their teachers and other students? How do teachers sometimes reinforce gender roles in the classroom, in ways that can harm students' confidence and limit their expression? Heads of school Jason Feld (Northwest Yeshiva High Sc…
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What are we trying to achieve in Jewish education? What do martial arts have to teach us about pedagogy for Jewish learning? How do we think about community and autonomy, tradition and innovation, in day schools? Brandeis education professor Jon Levisohn is joined by heads of school Stephanie Ives at Beit Rabban in Manhattan and Rafi Cashman at Net…
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At the center of the mission of Luria Academy is diversity as a core value. But what happens when you’ve achieved your goal and you have created a uniquely diverse community? What does it mean to be in relationship with people whose religious practice is different from yours? How do our students learn to approach one another from a place of curiosi…
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As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and suppor…
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We are the story we tell ourselves. In 2019, parents and school leaders at Brandeis Marin, a K-8 Jewish day school located in San Rafael, CA, began exploring ways to create a storytelling and story-capturing culture to enable deep, authentic and consistent connection within the school community. When the pandemic hit, the Brandeis Marin school comm…
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Now that Covid is waning and classrooms feel close to the old normal, what have we learned from two years of online and hybrid pedagogy? Despite the challenges and drawbacks, are there things that remote learning enabled that we might preserve as we move forward? Hear a university researcher and two day school educators reflect on what was achieved…
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Alex Pomson and Jack Wertheimer, authors of the recent book Inside Jewish Day Schools: Leadership, Learning and Community, speak with two school leaders featured in the book, Erica Rothblum and Ami Neuman, about the stories that their schools tell as well as larger stories of the field. They reflect upon how to tell our stories, what stories have e…
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Finding great teachers today seems harder than ever. According to a recent survey, 75% of first year teachers report that they were insufficiently prepared to meet the needs of students. At the same time, recruitment and retention challenges are leading to severe teacher shortages in schools across the country. We believe the solution for recruitin…
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What are Jewish schools doing to ensure that professional development is excellent and a top school priority? This conversation featuring Tammy Anagnostis, dean of Golda Och Academy's lower school, Rabbi Maccabee Avishur, academic dean and general studies principal at Heichal Hatorah, Dr. Arielle Levites, managing director of CASJE, Suzanne Mishkin…
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Two directors of institutional advancement, Mandi Miller of Beth Tfiloh Dahan in Baltimore and Stephanie Bash-Soudry of Golda Och Academy in West Orange, New Jersey, delve into the nature of their role. They talk about the kinds of teamwork they perform with the administrative team and the faculty, and they discuss their work in ensuring that their…
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Inspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident…
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The Jewish school is positioned at the nexus of the individual, the family and the community, bringing to light the opportunities and challenges of being a committed Jew in the modern world. The school can become a center for teacher learning and research. This can give teachers a public intellectual voice and ensure a vibrant, dynamic, entrepreneu…
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In 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landsca…
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Rabbi Shmuel Feld interviews Rabbi David Aaron, Dean and Rosh Yeshiva of Orayta in Jerusalem on how to approach conversations about God with Jewish day school students. He asserts that belief should give people’s lives greater vitality and meaning rather than disempowering them. Produced by the Jewish Education Innovation Challenge (JEIC).…
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Rabbi Shmuel Feld interviews Rabbi Dr. Michael Shire, Dean of the Shoolman Graduate School of Jewish Education at Hebrew College Boston, on how to approach conversations about God with Jewish day school students. Rabbi Dr. Shire distinguishes between teaching about the essence of God and the experience of God. Produced by the Jewish Education Innov…
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Rabbi Shmuel Feld interviews Rebbetzin Yehudis Golshevsky, Director of SHIVITI in Jerusalem, on how to approach conversations about God with Jewish day school students. She suggests that discussing belief is not necessarily about certainty in God; belief is about helping students find meaning in living in a Jewish way. Produced by the Jewish Educat…
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Creating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic camp…
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This past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through…
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Political scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth de…
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Ben Jacobs and Barry Chazan of George Washington University are joined by Rebecca Schorsch (Rochelle Zell Jewish High School, Chicago) and Hillel Broder (HALB, Long Island) to discuss "18 x 18," a blueprint for Jewish education that proposes areas of knowledge and experience that Jews should obtain by the age of 18.…
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Two psychologists, Dr. Yali Werzberger, director of guidance and pupil personnel services at the Hebrew Academy of the Five Towns and Rockaway (HAFTR), and Dr. Mordechai Schiffman, assistant professor at Yeshiva University’s Azrieli Graduate School of Jewish Education, join Josh Gold in a timely discussion of the principles of positive psychology, …
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In her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, …
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How do we support girls in the transition from middle school to high school? Joni Fishman, middle school dean of students at the Rashi School in Dedham, Massachusetts, speaks with researcher Cheryl Weiner about Rosh Chodesh groups, SEL, and ways that girls think of themselves and their overlapping identities as they enter the cusp of adulthood.…
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From cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving th…
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While it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Be…
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Yosef Gillers and Sara Just-Michaels, co-directors of Grow Torah, join Josh Gold to discuss their work leading a team of environmental educators employed in many day schools and camps. They explore their philosophy and pedagogy and the benefits of this learning for students.Bởi Prizmah:CJDS
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Professor Jack Wertheimer of the Jewish Theological Seminary talks with Cheryl Maayan, head of the Saul Mirowitz Jewish Community School in St. Louis, and Steven Lorch, head of Kadimah Day School in Los Angeles, about how Jewish day schools have fared during the pandemic. Wertheimer proposes trends that have set up many day schools for success in t…
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The Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we …
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As we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the…
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This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a…
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